Communication

Zero Zero Recycle Brand Design

Extra Form

Country	CHINESE TAIPEI
Year	2018
Award	Winner
Client	Da Fon Environmental Technology
Affiliation	PROCESS GROUP
Designer	Xinhong Yeh (CD), Julie Chiang (D), Estela Lin & Lynn Chen (MG)
English	While Taiwan, with a 55% recycling rate, is already one of the world’s champions of recycling, people still seem to think of performing the actual task of sorting their rubbish as, well, a chore. To achieve its aim, the EPA selected a digital platform in light of the rising trend of the Internet of Things. With its ambitious goal of changing recycling’s reputation of being a boring chore, the brand needed to communicate convenience, friendliness and to evoke interest. In order to strengthen the brand’s character, we founded our design on the four traits “interesting”, “flexible”, “comprehensive” and “friendly”.
Native	雖然台灣資源回收的比率已經達到總人口的55%，也是世界回收再利用國家之一，實際上但人們認為垃圾分類備是一件很麻煩的事情。為了達到環保署在物聯網上對於回收到成率的目標。我們嚐試改變回收對於人們枯燥乏味的觀感，為了品牌溝通的方便，打造趣味性的品牌形象。為了增強品牌的個性，我們在「趣味」、「靈活」、「全面」、「友善」四個特點上創立我們的設計。以鮮明的兩種綠色作為品牌識別色，並以微笑的曲線呈現其標誌的型態，象徵對環境和人類友好的品牌性格。 另外，為了增加品牌的活潑個性和使用上的樂趣，更以多元，彈性和循環作為設計原則，延伸出一系列具有一致性的設計應用元素。
Website	http://process-group.com/zh-tw/

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