Extra Form
Country Japan
Year 2018
Award Winner
Client Rohto Pharmaceutical Co., Ltd. and MTI
Affiliation AD&D
Designer Ren Takaya, Ryota Iwamatsu
English A women’s health mobile service, “Luna Luna” and Rohto Pharmaceutical Co., Ltd, have come together to create “THE LOVING INSTRUCTION MANUAL”. It’s a tool to help couples who are trying to conceive get a better understanding of each other. We compiled women’s mind and body mechanism that husbands want to understand in the booklet with illustrations and easy-to-read sentences. Also includes a data visualization puzzle analyzed from women’s basic body temperature and behavior patterns, and a original music record.
Native 生理周期・体調管理サービス “ルナルナ”とロート製薬による妊活応援プロジェクト“Hand in Hand”のキャンペーン第一弾として、女性から男性パートナーに送ることができる“THE LOVING INSTRUCTION MANUAL(世界で一番あたたかい取り扱い説明書)”です。妊活に向き合う上で生じやすい夫婦間のギャップを埋めるためのツールで、さまざまな分野の専門家の協力をもとに、心と身体の仕組みや一ヶ月のリズム、妊娠する上で必要な知識など、パートナーに理解してほしいことをブックレットにまとめ、イラストレーションと読みやすい文章で表現しました。また、女性の基礎体温や行動パターンから解析し視覚的に表現したパズルや周期から生成したオリジナル楽曲が収められたレコードが添えられています。
Website http://www.ad-and-d.jp
  1. icicle : reusable eco-friendly drinking straw

  2. DOMA-Lobby Stretched

  3. Centaline Sales Center

  4. Crafted Urban Flat in Taipei

  5. Echigo TOKImeki Resort SETSUGEKKA

  6. Family Life Reimagined

  7. FUKURACIA Marunouchi OAZO

  8. Future style

  9. Himejima shrine | Sanshuden

  10. Le Lien

  11. LOTTE WORLD MALL_ FALL PROJECT

  12. Mody Road Garden

  13. Passageway for compressed time

  14. Soundrise Headquarter

  15. Vaisseau Mère CarPark

  16. 該吃漢堡 GUYS BURGER

  17. Gyubang Culture and Art - wisdom of life and beauty of use

  18. Mind The Gap

  19. PHYCOS Consultant Brand Design

  20. Sesi (All the time in the world)

  21. THE LOVING INSTRUCTION MANUAL

  22. Thermos Bauhaus Bottle Pattern Design

  23. Women’s Life Brand, AUDREY SUN

  24. Zero Zero Recycle Brand Design

  25. AirQuality

  26. Message from the sky

  27. TSUTSUMU card case

  28. All in one fire fighting

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