Communication

KANG SEONG EUN

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kang Seong Eun Crispy Wafers
Affiliation	uniqdesignlab
Designer	Kyurag Lee
English	Kang Seong Eun Crispy Wafers is a brand that makes Korean confectionery through traditional methods of organic ingredients and 100% Korean wheat. The emblem was designed using unique Korean wooden rice cake pattern and Oriental painting's stamping, in order to emphasize the excellence of material, the dot pattern which means the element and the ingredient icons were developed. By the limit the use of photos, images and colours to minimize the cost and maximize the image of the gift wrapping while using flexible and repeated logotypes, emblems and patterns. It was able to enhance the performance and utilization.
Native	강성은명과는 유기농 재료와 한국산 밀로 전통적인 방법을 통해 한국식 과자를 만드는 브랜드이다. 기존의 브랜드 로고는 타 브랜드와의 차별성이 약하여, 브랜드 리뉴얼을 통해 한국 특유의 떡살과 동양의 낙관 등을 이용하여 엠블럼을 제작하였으며, 재료의 우수성을 강조하기 위해, 원소를 의미하는 도트 패턴과 도트를 활용한 원재료 아이콘을 디자인하였다. 최소한의 비용으로 최대한의 효과를 내기 위해, 사진과 이미지의 사용을 제한하고, 색상은 최소한으로 사용하면서, 로고타입과 엠블럼, 패턴 등을 다양하고 플렉서블하게 적용하여 선물 포장의 가치와 이미지를 극대화하는 동시에, 브랜드의 적용성과 활용성을 높힐 수 있었다.

1. in Industrial
   

   TWIST CUBE

2. in Industrial
   

   SEED

3. in Industrial
   

   HARD DISK DRIVE

4. in Industrial
   

   CLAMP BASKET

5. in Industrial
   

   QIMINI TEMPO

6. in Industrial
   

   HWIM COLLECTION

7. in Industrial
   

   EASYSET CONCEALED

8. in Industrial
   

   SLIM SMART WASHER 3

9. in Space
   

   SKYNET

10. in Space
    

    TANYUE MANSION

11. in Space
    

    GLASS STAGE

12. in Industrial
    

    EASY WAVE

13. in Industrial
    

    QIBLA

14. in Industrial
    

    SAFFRON

15. in Industrial
    

    POLYCON SMART HEALTH

16. in Communication
    

    GIANNA AND AUDREY

17. in Communication
    

    HANSON

18. in Communication
    

    BARYORANG

19. in Communication
    

    YUKBUNDANG

20. in Communication
    

    SAFETY LINE

21. in Communication
    

    ANJI ARO

22. in Industrial
    

    REFLECTION CIRCLES

23. in Space
    

    FREEWALL

24. in Communication
    

    WEB

25. in Industrial
    

    ETIQUETTE SOAP

26. in Space
    

    NEW AMERICAN STYLE

27. in Space
    

    PRIMONA BRAND DESIGN

28. in Industrial
    

    QUADRANT

29. in Industrial
    

    SWIRL

30. in Industrial
    

    ASHA

31. in Industrial
    

    ARC ORBIT DESK LAMP

32. in Industrial
    

    FUNCTIONAL FAUCET

33. in Industrial
    

    PARKING PRODUCT IBOT

34. in Communication
    

    KANG SEONG EUN

35. in Space
    

    LOUNGE GRANDEUR

36. in Space
    

    L MATRIX HOUSE

37. in Space
    

    BROKEN SHELL PROGRAM

38. in Space
    

    INDIGO TRANQUILITY

39. in Space
    

    CITY VANITY SET

40. in Space
    

    TIMES OCEAN

41. in Industrial
    

    BREATHRE

42. in Space
    

    Tea Ceremony Room - open weave

43. in Communication
    

    MiCareo Brand Design

44. in Space
    

    House in Nakagawa

45. in Industrial
    

    Animal Ringer for Children patient's

46. in Industrial
    

    EASY ANGLE

47. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

48. in Communication
    

    healthy tea & caramel

49. in Industrial
    

    RESCUE BAR

50. in Industrial
    

    REVOLVE

51. in Industrial
    

    Grinding Drain

52. in Industrial
    

    2 in 1 MUG

53. in Industrial
    

    Coffee roaster

54. in Industrial
    

    DC EV Charger

55. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

56. in Industrial
    

    Easy to carry Evolution the Reading glasses

57. in Industrial
    

    Gaudí System

58. in Industrial
    

    GOGO Furniture

59. in Industrial
    

    GreenHive Concept

60. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

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