Communication

SAFETY LINE

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Echrom Science
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Sungeun Jang
English	The Safety Line is a brand that offers guidelines for safety and risk prevention in laboratories. The most important keyword in the branding process is ‘safety’. As safety is connected with life, the brand graphics need to be intuitive. Consequently, a safety line became the brand motif. Generally, safety line associated with yellow. However, by using ‘red line’ as a design motif, it can give much more powerful warning to users than yellow.
Native	세이프티라인은 실험실에서 일어나는 위험에 대한 예방과 안전을 위한 가이드라인을 제시하는 브랜드입니다. 브랜딩 과정에서 가장 중요하게 여긴 키워드는 ‘안전’입니다. 안전은 생명과 연관되기에 브랜드에 활용되는 그래픽을 직관적으로 나타낼 필요가 있습니다. 따라서 누구나 쉽게인지할 수 있는 안전선을 브랜드 모티브로 하였습니다. 일반적로 안전선은 노란색과 연관성이 있습니다. 하지만 우리는 ‘레드라인’을 디자인 모티브로 사용함으로서 사용자에게 노란색 보다 더 강력한 의미의 경고를 전달하고자 하였습니다. 강한 원색계열의 레드라인은 실험실 용기와 서류, 바인더, 패키지 등에 일관되게 적용 되어 안전성을 강조합니다.
Website	http://www.creativedoit.com/portfolio/de...;part_idx=

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