Communication

YUKBUNDANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Yukbundang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Yeongkeun Jeon
English	Yukbundang is a charcoal grilled Korean BBQ restaurant specializing in Korean beef and pork and targeting various consumer groups. We wanted to launch a new brand that anyone can enjoy regardless of age by providing a space that gives new feelings while excites nostalgia to them. The concept of the brand is a modern Korean hall where Western and Oriental style exist at the same time. We wanted to express a unique atmosphere that Western modern style space and Oriental folk painting drawn in folding screen 'Byung-poong' bring. The logo type is based on the ‘Munjado’ which is a combination of letters and drawings among Korean traditional arts.
Native	육분당은 국내산 돼지, 한우고기 숯불구이 전문점으로, 다양한 고객층을 타겟으로 합니다. 육분당은 다양한 연령대의 고객들이 찾아옵니다. 따라서 나이에 상관없이 누구나 즐길 수 있는 브랜드를 만들기 위해 옛 향수를 불러 일으키면서도 새로운 느낌을 주는 공간을 만들고자 하였습니다. 브랜드 컨셉은 서양과 동양의 양식이 공존하는 한국 근대시대의 회관입니다. 서양의 모던 스타일의 공간과 동양의 병풍에 그려진 민화가 만나 형성된 독특한 분위기를 브랜드에 표현하고자 하였습니다. 로고타입은 한국의 전통 미술중 글자와 그림을 하나로 합친 그림인 ‘문자도’에서 착안하였습니다. 서양의 모던과 동양의 민화가 만나 익숙하지만 새로움을 느끼게 합니다.

1. in Industrial
   

   TWIST CUBE

2. in Industrial
   

   SEED

3. in Industrial
   

   HARD DISK DRIVE

4. in Industrial
   

   CLAMP BASKET

5. in Industrial
   

   QIMINI TEMPO

6. in Industrial
   

   HWIM COLLECTION

7. in Industrial
   

   EASYSET CONCEALED

8. in Industrial
   

   SLIM SMART WASHER 3

9. in Space
   

   SKYNET

10. in Space
    

    TANYUE MANSION

11. in Space
    

    GLASS STAGE

12. in Industrial
    

    EASY WAVE

13. in Industrial
    

    QIBLA

14. in Industrial
    

    SAFFRON

15. in Industrial
    

    POLYCON SMART HEALTH

16. in Communication
    

    GIANNA AND AUDREY

17. in Communication
    

    HANSON

18. in Communication
    

    BARYORANG

19. in Communication
    

    YUKBUNDANG

20. in Communication
    

    SAFETY LINE

21. in Communication
    

    ANJI ARO

22. in Industrial
    

    REFLECTION CIRCLES

23. in Space
    

    FREEWALL

24. in Communication
    

    WEB

25. in Industrial
    

    ETIQUETTE SOAP

26. in Space
    

    NEW AMERICAN STYLE

27. in Space
    

    PRIMONA BRAND DESIGN

28. in Industrial
    

    QUADRANT

29. in Industrial
    

    SWIRL

30. in Industrial
    

    ASHA

31. in Industrial
    

    ARC ORBIT DESK LAMP

32. in Industrial
    

    FUNCTIONAL FAUCET

33. in Industrial
    

    PARKING PRODUCT IBOT

34. in Communication
    

    KANG SEONG EUN

35. in Space
    

    LOUNGE GRANDEUR

36. in Space
    

    L MATRIX HOUSE

37. in Space
    

    BROKEN SHELL PROGRAM

38. in Space
    

    INDIGO TRANQUILITY

39. in Space
    

    CITY VANITY SET

40. in Space
    

    TIMES OCEAN

41. in Industrial
    

    BREATHRE

42. in Space
    

    Tea Ceremony Room - open weave

43. in Communication
    

    MiCareo Brand Design

44. in Space
    

    House in Nakagawa

45. in Industrial
    

    Animal Ringer for Children patient's

46. in Industrial
    

    EASY ANGLE

47. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

48. in Communication
    

    healthy tea & caramel

49. in Industrial
    

    RESCUE BAR

50. in Industrial
    

    REVOLVE

51. in Industrial
    

    Grinding Drain

52. in Industrial
    

    2 in 1 MUG

53. in Industrial
    

    Coffee roaster

54. in Industrial
    

    DC EV Charger

55. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

56. in Industrial
    

    Easy to carry Evolution the Reading glasses

57. in Industrial
    

    Gaudí System

58. in Industrial
    

    GOGO Furniture

59. in Industrial
    

    GreenHive Concept

60. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

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