Communication

HANSON

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Hanson
Affiliation	IDEA DO IT
Designer	Yerok Ahn
English	Hanson is a sofa brand that pursues the idea of Bauhaus in Germany. It makes modern style sofa by removing unnecessary decorations and containing practical forms. The clients wanted a brand identity that would bring intuitively recognition which can tell that hanson is a sofa brand. So the graphics are motif based on the back line of the sofa. To keep the brand identity, consistent visual identity is applied to various applications.
Native	핸슨은 독일 바우하우스 사상 추구하는 소파 브랜드입니다. 독일의 장인정신에서 시작된 핸슨소파는 불필요한 장식은 제거하고 실용적인 형태만 담은 모던한 스타일의 소파를 만듭니다. 이러한 브랜드 철학에 따라, 클라이언트는 소파 브랜드임을 직관적으로 인지할 수 있는 브랜드 아이덴티티를 원했습니다. 따라서 소파의 가장 큰 특징인 등라인을 모티브로 하여 그래픽을 개발하였습니다. 두 직선이 만나 이루는 곡선의 그래픽은 소파 등의 모양을 본따 만들어졌습니다. 브랜드 정체성을 유지하기위해 다양한 어플리케이션에 일관된 시각아이덴티티를 적용하였습니다.

1. in Industrial
   

   TWIST CUBE

2. in Industrial
   

   SEED

3. in Industrial
   

   HARD DISK DRIVE

4. in Industrial
   

   CLAMP BASKET

5. in Industrial
   

   QIMINI TEMPO

6. in Industrial
   

   HWIM COLLECTION

7. in Industrial
   

   EASYSET CONCEALED

8. in Industrial
   

   SLIM SMART WASHER 3

9. in Space
   

   SKYNET

10. in Space
    

    TANYUE MANSION

11. in Space
    

    GLASS STAGE

12. in Industrial
    

    EASY WAVE

13. in Industrial
    

    QIBLA

14. in Industrial
    

    SAFFRON

15. in Industrial
    

    POLYCON SMART HEALTH

16. in Communication
    

    GIANNA AND AUDREY

17. in Communication
    

    HANSON

18. in Communication
    

    BARYORANG

19. in Communication
    

    YUKBUNDANG

20. in Communication
    

    SAFETY LINE

21. in Communication
    

    ANJI ARO

22. in Industrial
    

    REFLECTION CIRCLES

23. in Space
    

    FREEWALL

24. in Communication
    

    WEB

25. in Industrial
    

    ETIQUETTE SOAP

26. in Space
    

    NEW AMERICAN STYLE

27. in Space
    

    PRIMONA BRAND DESIGN

28. in Industrial
    

    QUADRANT

29. in Industrial
    

    SWIRL

30. in Industrial
    

    ASHA

31. in Industrial
    

    ARC ORBIT DESK LAMP

32. in Industrial
    

    FUNCTIONAL FAUCET

33. in Industrial
    

    PARKING PRODUCT IBOT

34. in Communication
    

    KANG SEONG EUN

35. in Space
    

    LOUNGE GRANDEUR

36. in Space
    

    L MATRIX HOUSE

37. in Space
    

    BROKEN SHELL PROGRAM

38. in Space
    

    INDIGO TRANQUILITY

39. in Space
    

    CITY VANITY SET

40. in Space
    

    TIMES OCEAN

41. in Industrial
    

    BREATHRE

42. in Space
    

    Tea Ceremony Room - open weave

43. in Communication
    

    MiCareo Brand Design

44. in Space
    

    House in Nakagawa

45. in Industrial
    

    Animal Ringer for Children patient's

46. in Industrial
    

    EASY ANGLE

47. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

48. in Communication
    

    healthy tea & caramel

49. in Industrial
    

    RESCUE BAR

50. in Industrial
    

    REVOLVE

51. in Industrial
    

    Grinding Drain

52. in Industrial
    

    2 in 1 MUG

53. in Industrial
    

    Coffee roaster

54. in Industrial
    

    DC EV Charger

55. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

56. in Industrial
    

    Easy to carry Evolution the Reading glasses

57. in Industrial
    

    Gaudí System

58. in Industrial
    

    GOGO Furniture

59. in Industrial
    

    GreenHive Concept

60. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

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