Communication

THE ORM

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kyowon
Affiliation	IDEA DO IT
Designer	YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN
English	THE ORM is a Life style brand which is founded by Kyowon Group. It sells consumer goods for all family members that can be used in their daily life such as cosmetics, health supplements, daily necessities and living care products. We have interpreted the name of band as “right” and “appreciate(valuable)”. By combining them its slogan can be “the value beyond RIGHT”. A graphic motif we have developed is that the one circle pops out from the other unified circles. It visualizes the action that people making their better and more right choice.
Native	더오름은 기업 ‘교원’의 라이프 스타일 브랜드로, 일상생활에 필요한 화장품, 생활용품, 건강기능 식품, 리빙케어 제품 등 가족 구성원 모두가 일상적으로 사용하는 소비재 상품을 판매합니다. 우리는 더오름이라는 브랜드이름을 ‘옮음’과 ‘가치’ 두 가지 의미로 해석하였습니다. 두 의미를 합쳐 ‘옳은 것 중에 더 옳은 선택.’ ‘옳음 그 이상의 가치’라는 슬로건으로 풀어냈습니다. 더 나은, 더 옳은 선택을 하는 모습을 시각적으로 보여주기 위해 통일된 다수의 동그라미 중 하나만 튀어오른 모습을 그래픽 모티브로 개발하였습니다. 그래픽모티브는 브랜드 아이덴티티를 명확히 인지될 수 있도록 로고 및 패키지에 통일되도록 적용하였습니다.
Website	http://www.creativedoit.com/portfolio/de...;part_idx=

1. in Industrial
   

   A PIECE OF FULL MOON

2. in Space
   

   MATSUMOTO COFFEE

3. in Industrial
   

   COAT+

4. in Industrial
   

   PILL PRESSER

5. in Space
   

   STATION NEO

6. in Industrial
   

   RE AIR

7. in Space
   

   AEICHI

8. in Space
   

   HOUSE IN MATSUSHIMA

9. in Industrial
   

   DROP OFF

10. in Industrial
    

    MPOW SAFETY EARMUFFS

11. in Space
    

    HONGXIN OFFICE

12. in Space
    

    39 Conduit Road

13. in Space
    

    COP THE PIEDMONT

14. in Industrial
    

    ELECTRIC MOTORCYCLE

15. in Space
    

    LA CASA DE CATHY

16. in Industrial
    

    HOUGYOKU

17. in Industrial
    

    NO HASSLE PACKAGING

18. in Communication
    

    XICANG MARKET

19. in Space
    

    H BLUE PLAYGROUND

20. in Space
    

    PERSONALIZED ABODE

21. in Industrial
    

    VIVIX S 1417N

22. in Industrial
    

    PARKING CONTROL PRODUCT

23. in Industrial
    

    LEAF

24. in Industrial
    

    HYANG

25. in Space
    

    RESTROOM IN MOUNTAIN

26. in Industrial
    

    45

27. in Space
    

    GREENLIGHT OF FOREST

28. in Industrial
    

    ACCOMPANYING GROWTH

29. in Communication
    

    UNREAD BOOKMARK

30. in Space
    

    ODAWARA NO ORIGAMI

31. in Industrial
    

    GREEN PLANTING FENCE

32. in Industrial
    

    TRISECTION

33. in Industrial
    

    FLOATING LIFE HAMMER

34. in Industrial
    

    RAY DRAW

35. in Space
    

    WINDOWS SE

36. in Industrial
    

    ACCURATE FIRE

37. in Industrial
    

    SHEL

38. in Industrial
    

    OMNIPOTENT TAPE

39. in Communication
    

    FAB LAB REBRANDING

40. in Space
    

    DUAL CONCEPTS

41. in Industrial
    

    JET BLUE

42. in Industrial
    

    LIGHT TUNNEL

43. in Space
    

    WHITE SOUL

44. in Space
    

    RADIUS

45. in Industrial
    

    GENIE HAND SHOWER

46. in Space
    

    THE KING STORY

47. in Industrial
    

    ANDONG SOJU PACKAGE

48. in Industrial
    

    STOOS

49. in Industrial
    

    BOTTLE FAN

50. in Communication
    

    SAME FRIENDS

51. in Industrial
    

    RACER

52. in Space
    

    ASAN SIGNAGE PROJECT

53. in Space
    

    SHOES OVEN

54. in Communication
    

    THE ORM

55. in Industrial
    

    F-72A

56. in Communication
    

    BLACK MOTIV

57. in Industrial
    

    LIGHTBODY01

58. in Industrial
    

    BRANCH DRYER

59. in Industrial
    

    VEARK CK01

60. in Industrial
    

    OAVE MICROWAVE

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