Space

Sunhyangjung

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Client	SK telecom
Affiliation	GBO
Designer	Kwangjin Woo, Jaegyun Seo, Changhwan Noh
English	Sunhyangjeong(Bell Pavilion of Echoing Virtue) was born to echo a sound of peace and prosperity to Asia at the ASEAN–Republic of Korea Commemorative Summit 2019 in Busan. Its meaning and overall shape follows the traditional Korean bells, but it has been modernly reinterpreted by applying 5G and AI technology. It is also designed to empathize with pan-Asian orientalism beyond Korean characteristics. The landscape of Oriental painting is linked with the bell and it will welcome Asian leaders with a serene but magnificent echoing sound.
Native	선향정은 “2019 한·아세안 특별 정상 회의”를 맞아, 평화와 번영의 울림을 주고자 탄생하였다. 한국의 범종을 모티브로 하여 전체적인 비례와 용뉴, 견대, 윤곽등은 전통을 따르되 AI, 5G 테크놀로지 등을 적용하여 현대적으로 재해석하였다. 범종을 품고 있는 구조물 또한 전통 구축 방법을 따르되 한국성을 넘어 범아시아적인 오리엔탈리티를 공감하도록 디자인되었다. 기둥 너머로 보이는 수목화적 풍경은 범종과 연계되어, 고요하면서도 웅장한 울림으로 각국 정상들을 환대할 것이다. 이 커다란 울림이 아시아를 넘어 만방에 새로운 시작을 알리길 기대한다.
Website	www.gbo.kr

1. in Space
   

   A Serene Hideaway

2. in Space
   

   Between Light · Corridor

3. in Space
   

   In praise of shadows

4. in Space
   

   CIGAR AGE

5. in Space
   

   Reverse time

6. in Space
   

   Single senior residents

7. in Space
   

   Realm of Tranquility

8. in Space
   

   Simple Corner of Nature

9. in Space
   

   Immerse in Sunlight

10. in Space
    

    New Asian Styling

11. in Industrial
    

    RELAX STAND

12. in Space
    

    Extension

13. in Space
    

    French Sentiment Taipei

14. in Industrial
    

    UFO Collection

15. in Industrial
    

    Cloud Bookshelf

16. in Space
    

    Sales offices

17. in Space
    

    Pure WH

18. in Industrial
    

    Doggy Talky

19. in Industrial
    

    engraft

20. in Space
    

    A WHALE'S JOURNEY : BANGUDAE ROCK PAINTINGS

21. in Industrial
    

    Neo Modern L Bend Mixer

22. in Industrial
    

    FEI YANG

23. in Space
    

    Aroma Cocktail Lounges

24. in Industrial
    

    SpaceMaster

25. in Space
    

    Balance

26. in Communication
    

    Poster [The Exhibition of Isu Is Size]

27. in Space
    

    Gwanghwamun Haemul

28. in Communication
    

    Olive Young promotion packages for VIP

29. in Space
    

    Haizhou WuYue Plaza

30. in Space
    

    Symbiosis

31. in Space
    

    Colors of Strength & Tenderness

32. in Space
    

    Memory of Purple

33. in Space
    

    Caffe Diem @ Pekan Cina

34. in Industrial
    

    the track stretcher bed

35. in Communication
    

    LIFE Lab.

36. in Space
    

    Boundary

37. in Space
    

    Cohesion

38. in Industrial
    

    Ai photography robot

39. in Space
    

    Colorful Palette

40. in Communication
    

    The 10th Anniversary of CDU-Wintec

41. in Space
    

    The Hill Boutique

42. in Space
    

    Diversity and Cohesion

43. in Space
    

    Jade Artwork

44. in Space
    

    Synergetic Purity

45. in Space
    

    Black and White Narrative

46. in Industrial
    

    IJOY Slippers

47. in Space
    

    Reborn

48. in Space
    

    Microflat X

49. in Industrial
    

    bow lamp named "Monday"

50. in Industrial
    

    Circadian Glasses

51. in Communication
    

    Forest Mood

52. in Industrial
    

    Dust Respirator Mask

53. in Industrial
    

    Seoul City bicycle

54. in Communication
    

    Coreintive Corporate Identity

55. in Industrial
    

    Icy Speaker

56. in Space
    

    brutalist architecture

57. in Communication
    

    KSCF Branding & VI

58. in Communication
    

    DATAMONOLITH_AI Data Sculpture

59. in Communication
    

    sosori

60. in Space
    

    Sunhyangjung

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