Communication

[PACKAGE DESIGN] 'THE SHARK' causal wine brand.

Extra Form

Country	Korea
Year	2018
Award	Winner
Affiliation	HONGIK UNIVERSITY
Designer	Ahra Song
English	MAKE A WONDERFUL CHOICES, FOR YOUR COLORFUL LIFE! Causal wine brand ' THE SHARK'. 'Sharks live in wine' 'THE SHARK' is the casual wine brand that makes anyone to easily enjoy the wine anytime, anywhere. It has three kinds of tasty wines. They are easy to challenge of course. Each of them has a different specific point color. Especially, they are designed with different graphic images and there is no single label, so it is another feature that you can enjoy 'THE SHARK'. You can feel the joy of choosing bottles according to your individual beautiful personality.
Native	당신의 컬러풀한 삶을 위한 캐주얼 와인브랜드 ' THE SHARK '. '와인 안에 상어가 산다.' 'THE SHARK'는 누구나 어디서든 쉽고 편안하게 와인을 즐기기 위하여 만들어진 브랜드입니다. 와인에 도전하기 어려운 사람들에게 와인의 아름다움과 즐거움을 전달하기 위하여 특별히 선택된 3가지 종류로 구성되어 있습니다. '피노누에/샤도네/드라이로즈' 3가지로 구성된 'THE SHRAK'는 와인에 대한 접근성을 높입니다. 각 종류별로 고유의 색상을 갖고 있으며 각기 다른 그래픽 이미지로 인쇄되어 있는 병의 라벨은 소비자의 다채로운 삶과 개인의 개성을 표현합니다. 소비자들은 개인의 개성에 맞추어 라벨이 마음에 드는 와인병을 선택할 수 있습니다.

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