Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Industrial
   

   Non-fired earth products

2. in Industrial
   

   Aero - Humidity water harvester

3. in Industrial
   

   Water Mask Dispenser

4. in Coummunication
   

   Cipher - Individual Beauty -

5. in Industrial
   

   Drain Cover with Ash Tray

6. in Industrial
   

   Hope Of Life

7. in Industrial
   

   Incline Water

8. in Industrial
   

   LIFE SLIDE

9. in Coummunication
   

   Safe and fun tour application - Follow tour

10. in Industrial
    

    Watertank Wheel

11. in Industrial
    

    Zero per stool

12. in Industrial
    

    A Meal Kit Of Blind People

13. in Industrial
    

    air cleaner handle

14. in Space
    

    Autogenous forest

15. in Industrial
    

    BALCONY LADDER

16. in Industrial
    

    Breath Leaf

17. in Industrial
    

    Care Stick Project

18. in Industrial
    

    DEVOTED breast pumping set for working women

19. in Industrial
    

    Dream Ring

20. in Industrial
    

    fireflies

21. in Industrial
    

    Forest Eye

22. in Industrial
    

    Giant

23. in Industrial
    

    Han pyeong

24. in Coummunication
    

    IOT Tree management device

25. in Space
    

    Light Up Your Home

26. in Industrial
    

    MOBILE COMPOST TOILET

27. in Industrial
    

    New Barricade

28. in Coummunication
    

    One more the earth?

29. in Industrial
    

    Portable water purifier for overseas volunteers

30. in Industrial
    

    RETROSPECTION PROJECT_TIME TUNE RADIO

31. in Industrial
    

    SAND CLEANER

32. in Industrial
    

    Sit Crutch

33. in Industrial
    

    SLEEPING POD

34. in Industrial
    

    Solar lantern

35. in Industrial
    

    Stinger seat belt

36. in Industrial
    

    TOE CHOPSTICK

37. in Industrial
    

    Triangle Rescue

38. in Space
    

    Uchi Soto no Uchi

39. in Industrial
    

    UNIVERSAL HAND DRYER

40. in Industrial
    

    Letter Desk

41. in Industrial
    

    Vanguard

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