Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Industrial
   

   BREATHRE

2. in Space
   

   Tea Ceremony Room - open weave

3. in Communication
   

   MiCareo Brand Design

4. in Space
   

   House in Nakagawa

5. in Industrial
   

   Animal Ringer for Children patient's

6. in Industrial
   

   EASY ANGLE

7. in Space
   

   AOE-Sunac Chongqing one central mansion sales office

8. in Communication
   

   healthy tea & caramel

9. in Industrial
   

   RESCUE BAR

10. in Industrial
    

    REVOLVE

11. in Industrial
    

    Grinding Drain

12. in Industrial
    

    2 in 1 MUG

13. in Industrial
    

    Coffee roaster

14. in Industrial
    

    DC EV Charger

15. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

16. in Industrial
    

    Easy to carry Evolution the Reading glasses

17. in Industrial
    

    Gaudí System

18. in Industrial
    

    GOGO Furniture

19. in Industrial
    

    GreenHive Concept

20. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

21. in Industrial
    

    Malevich Fold

22. in Industrial
    

    Music Bottle

23. in Industrial
    

    N'FERA RU1

24. in Industrial
    

    SemsX Smart Football Shoes

25. in Industrial
    

    Stool ZERO

26. in Industrial
    

    The ½ Smart Storage System

27. in Industrial
    

    Torq

28. in Industrial
    

    Wall-Mounting Workstation Desk

29. in Industrial
    

    A Bleached Office in Taipei

30. in Industrial
    

    ALGAE DOME

31. in Industrial
    

    icicle : reusable eco-friendly drinking straw

32. in Space
    

    DOMA-Lobby Stretched

33. in Space
    

    Centaline Sales Center

34. in Space
    

    Crafted Urban Flat in Taipei

35. in Industrial
    

    Echigo TOKImeki Resort SETSUGEKKA

36. in Space
    

    Family Life Reimagined

37. in Space
    

    FUKURACIA Marunouchi　OAZO

38. in Space
    

    Future style

39. in Space
    

    Himejima shrine | Sanshuden

40. in Industrial
    

    Le Lien

41. in Space
    

    LOTTE WORLD MALL_ FALL PROJECT

42. in Space
    

    Mody Road Garden

43. in Communication
    

    Passageway for compressed time

44. in Space
    

    Soundrise Headquarter

45. in Space
    

    Vaisseau Mère CarPark

46. in Space
    

    該吃漢堡 GUYS BURGER

47. in Communication
    

    Gyubang Culture and Art - wisdom of life and beauty of use

48. in Communication
    

    Mind The Gap

49. in Industrial
    

    PHYCOS Consultant Brand Design

50. in Communication
    

    Sesi (All the time in the world)

51. in Communication
    

    THE LOVING INSTRUCTION MANUAL

52. in Communication
    

    Thermos Bauhaus Bottle Pattern Design

53. in Communication
    

    Women’s Life Brand, AUDREY SUN

54. in Communication
    

    Zero Zero Recycle Brand Design

55. in Industrial
    

    AirQuality

56. in Industrial
    

    Message from the sky

57. in Industrial
    

    TSUTSUMU card case

58. in Industrial
    

    All in one fire fighting

59. in Industrial
    

    BalloonDock

60. in Industrial
    

    Clipspringer Seating Family

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