Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Industrial
   

   BREATHRE

2. in Space
   

   Tea Ceremony Room - open weave

3. in Communication
   

   MiCareo Brand Design

4. in Space
   

   House in Nakagawa

5. in Industrial
   

   Animal Ringer for Children patient's

6. in Industrial
   

   EASY ANGLE

7. in Space
   

   AOE-Sunac Chongqing one central mansion sales office

8. in Communication
   

   healthy tea & caramel

9. in Industrial
   

   RESCUE BAR

10. in Industrial
    

    REVOLVE

11. in Industrial
    

    Grinding Drain

12. in Industrial
    

    2 in 1 MUG

13. in Industrial
    

    Coffee roaster

14. in Industrial
    

    DC EV Charger

15. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

16. in Industrial
    

    Easy to carry Evolution the Reading glasses

17. in Industrial
    

    Gaudí System

18. in Industrial
    

    GOGO Furniture

19. in Industrial
    

    GreenHive Concept

20. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

21. in Industrial
    

    Malevich Fold

22. in Industrial
    

    Music Bottle

23. in Industrial
    

    N'FERA RU1

24. in Industrial
    

    SemsX Smart Football Shoes

25. in Industrial
    

    Stool ZERO

26. in Industrial
    

    The ½ Smart Storage System

27. in Industrial
    

    Torq

28. in Industrial
    

    Wall-Mounting Workstation Desk

29. in Industrial
    

    A Bleached Office in Taipei

30. in Industrial
    

    ALGAE DOME

31. in Industrial
    

    icicle : reusable eco-friendly drinking straw

32. in Space
    

    DOMA-Lobby Stretched

33. in Space
    

    Centaline Sales Center

34. in Space
    

    Crafted Urban Flat in Taipei

35. in Industrial
    

    Echigo TOKImeki Resort SETSUGEKKA

36. in Space
    

    Family Life Reimagined

37. in Space
    

    FUKURACIA Marunouchi　OAZO

38. in Space
    

    Future style

39. in Space
    

    Himejima shrine | Sanshuden

40. in Industrial
    

    Le Lien

41. in Space
    

    LOTTE WORLD MALL_ FALL PROJECT

42. in Space
    

    Mody Road Garden

43. in Communication
    

    Passageway for compressed time

44. in Space
    

    Soundrise Headquarter

45. in Space
    

    Vaisseau Mère CarPark

46. in Space
    

    該吃漢堡 GUYS BURGER

47. in Communication
    

    Gyubang Culture and Art - wisdom of life and beauty of use

48. in Communication
    

    Mind The Gap

49. in Industrial
    

    PHYCOS Consultant Brand Design

50. in Communication
    

    Sesi (All the time in the world)

51. in Communication
    

    THE LOVING INSTRUCTION MANUAL

52. in Communication
    

    Thermos Bauhaus Bottle Pattern Design

53. in Communication
    

    Women’s Life Brand, AUDREY SUN

54. in Communication
    

    Zero Zero Recycle Brand Design

55. in Industrial
    

    AirQuality

56. in Industrial
    

    Message from the sky

57. in Industrial
    

    TSUTSUMU card case

58. in Industrial
    

    All in one fire fighting

59. in Industrial
    

    BalloonDock

60. in Industrial
    

    Clipspringer Seating Family

Designed by sketchbooks.co.kr / sketchbook5 board skin