Communication

THE JINJU SILK LAB

Extra Form

Country	Korea
Year	2019
Award	Bronze Winner
Client	KOSRI
Affiliation	IDEA DO IT
Designer	YEROK AHN, JUYOUN KWON, SUNGEUN JANG, MINSU KIM
English	The Jinju Silk Lab is a brand that integrates 52 silk brands which are belonging to the KOSRI. The KOSRI needed to develop a new integrated brand so that they can effectively manage numerous brands. Jinju has been famous for producing high quality silk since long ago and at the same time it is one of the world’s fifth largest silk-producing areas. For graphic motif, shuttle of weaving is used to express the history of silk. The weaving shuttle moves from side to side on the loom and acts as a needle to weave the fabric. The visual identity that utilized the movement of shuttle of weaving is applied to various applications.
Native	더진주랩은 한국실크연구원에 소속된 52가지의 실크브랜드를 묶는 통합 브랜드입니다. 그들은 여러 브랜드의 효과적인 관리를 위해 새로운 통합브랜드 개발이 필요했습니다. 진주는 예로부터 품질이 뛰어난 실크를 생산하는 지역으로 유명하며 세계5대 실크 생산지이기도 합니다. 실크의 역사성을 나타내기 위해 베틀에서 사용되던 베틀북을 그래픽 모티브로 활용하였습니다. 베틀북은 직물을 짜는데 바늘과 같은 역할로 베틀 위에서 좌우로 움직이는 것이 특징입니다. 이러한 베틀북이 움직이는 모습을 활용하여 시각아이덴티티를 다양한 어플리케이션에 적용하였습니다.

1. in Industrial
   

   BREATHRE

2. in Industrial
   

   Animal Ringer for Children patient's

3. in Industrial
   

   EASY ANGLE

4. in Industrial
   

   RESCUE BAR

5. in Industrial
   

   REVOLVE

6. in Industrial
   

   Grinding Drain

7. in Industrial
   

   2 in 1 MUG

8. in Industrial
   

   Coffee roaster

9. in Industrial
   

   DC EV Charger

10. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

11. in Industrial
    

    Easy to carry Evolution the Reading glasses

12. in Industrial
    

    Gaudí System

13. in Industrial
    

    GOGO Furniture

14. in Industrial
    

    GreenHive Concept

15. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

16. in Industrial
    

    Malevich Fold

17. in Industrial
    

    Music Bottle

18. in Industrial
    

    N'FERA RU1

19. in Industrial
    

    SemsX Smart Football Shoes

20. in Industrial
    

    Stool ZERO

21. in Industrial
    

    The ½ Smart Storage System

22. in Industrial
    

    Torq

23. in Industrial
    

    Wall-Mounting Workstation Desk

24. in Industrial
    

    A Bleached Office in Taipei

25. in Industrial
    

    ALGAE DOME

26. in Industrial
    

    icicle : reusable eco-friendly drinking straw

27. in Industrial
    

    Echigo TOKImeki Resort SETSUGEKKA

28. in Industrial
    

    Le Lien

29. in Industrial
    

    PHYCOS Consultant Brand Design

30. in Industrial
    

    AirQuality

31. in Industrial
    

    Message from the sky

32. in Industrial
    

    TSUTSUMU card case

33. in Industrial
    

    All in one fire fighting

34. in Industrial
    

    BalloonDock

35. in Industrial
    

    Clipspringer Seating Family

36. in Industrial
    

    Dab

37. in Industrial
    

    Furniture

38. in Industrial
    

    Holo cap

39. in Industrial
    

    IMPALA-Bicycle Intelligent Components

40. in Industrial
    

    JAM PRISM SET

41. in Industrial
    

    Morph

42. in Industrial
    

    OCTA

43. in Industrial
    

    Organism II

44. in Industrial
    

    Plus Driver

45. in Industrial
    

    RulerDock

46. in Industrial
    

    SCALES OF TENACITY

47. in Industrial
    

    Soldering pen

48. in Industrial
    

    ST3

49. in Industrial
    

    The leg prosthesis concept : Ordinary

50. in Industrial
    

    TRID

51. in Industrial
    

    WRITING MOUSE

52. in Industrial
    

    AWA

53. in Industrial
    

    Spiral Pavilion

54. in Industrial
    

    Public bike rental system

55. in Industrial
    

    Pun Riddles

56. in Industrial
    

    90°screwdriver

57. in Industrial
    

    Air Toaster mini

58. in Industrial
    

    AIREA

59. in Industrial
    

    Aubergine Pillow

60. in Industrial
    

    Brighter.

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