Communication

CJ FRESHWAY VI

Extra Form

Country	Korea
Year	2019
Award	Gold Winner
Affiliation	DESIGNTIST
Designer	MINKYU SUNG
English	A global food network creator CJ Freshway developed a visual identity guideline to standardize customer communication and improve brand experience. With the theme of vitality, it visualized FRESH+WAY+CONNECT between industries. Wave & Point illustrated touch points of distribution flow & spread by using iconized business characteristics as components of the wave pattern. Forms & colors of icons were varied by biz groups and a continuous pattern expressed the circulation between businesses. The VI guideline will be used for designs of templates, packing, and website to have consistent brand communication and deliver a reliable corporate image.
Native	CJ프레시웨이는 식자재 유통 및 차별화된 식문화를 선도하는 Global Food Network Creator 기업이다. 고객 커뮤니케이션 방식을 표준화하고 자체 브랜드 체험도를 높이기 위해 포괄적 B.I 개념의 Visual Identity Guideline을 개발했다. 건강한 식품 유통과 식문화사업에 활력을 주는 파트너로서 CJ프레시웨이의 테마를 ‘VITALITY(활력)’로 정하고, 사업의 주요 접점에서 이루어지는 FRESH+WAY+CONNECT의 핵심적인 모티브로 아이디어를 확장했다. 물류의 흐름과 확산의 접점을 표현하기 위해 Wave & Point를 모티프로 활용하였고, 사업영역의 특성을 아이콘화하여 Wave 패턴의 구성요소로 사용했다. 아이콘 구성과 컬러를 사업군별로 달리하였으며, 연속 패턴으로 제작해 푸드서비스와 식문화 사업의 연결성 있는 순환구조를 표현했다. 문서 탬플릿, 포장, 홈페이지, 홍보물, 물류박스 등의 디자인을 통해 전방위적 측면에서 일관된 브랜드 커뮤니케이션의 수단으로 사용된다. 개발 완료된 Visual Identity Guideline은 적극적 활용을 통해 CJ프레시웨이만의 브랜드 일관성을 유지하고, 철저한 품질과 위생관리, 유통 인프라를 구축한 신뢰성 있는 기업 이미지를 전달하는데 기여할 것이다.

1. in Industrial
   

   BREATHRE

2. in Industrial
   

   Animal Ringer for Children patient's

3. in Industrial
   

   EASY ANGLE

4. in Industrial
   

   RESCUE BAR

5. in Industrial
   

   REVOLVE

6. in Industrial
   

   Grinding Drain

7. in Industrial
   

   2 in 1 MUG

8. in Industrial
   

   Coffee roaster

9. in Industrial
   

   DC EV Charger

10. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

11. in Industrial
    

    Easy to carry Evolution the Reading glasses

12. in Industrial
    

    Gaudí System

13. in Industrial
    

    GOGO Furniture

14. in Industrial
    

    GreenHive Concept

15. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

16. in Industrial
    

    Malevich Fold

17. in Industrial
    

    Music Bottle

18. in Industrial
    

    N'FERA RU1

19. in Industrial
    

    SemsX Smart Football Shoes

20. in Industrial
    

    Stool ZERO

21. in Industrial
    

    The ½ Smart Storage System

22. in Industrial
    

    Torq

23. in Industrial
    

    Wall-Mounting Workstation Desk

24. in Industrial
    

    A Bleached Office in Taipei

25. in Industrial
    

    ALGAE DOME

26. in Industrial
    

    icicle : reusable eco-friendly drinking straw

27. in Industrial
    

    Echigo TOKImeki Resort SETSUGEKKA

28. in Industrial
    

    Le Lien

29. in Industrial
    

    PHYCOS Consultant Brand Design

30. in Industrial
    

    AirQuality

31. in Industrial
    

    Message from the sky

32. in Industrial
    

    TSUTSUMU card case

33. in Industrial
    

    All in one fire fighting

34. in Industrial
    

    BalloonDock

35. in Industrial
    

    Clipspringer Seating Family

36. in Industrial
    

    Dab

37. in Industrial
    

    Furniture

38. in Industrial
    

    Holo cap

39. in Industrial
    

    IMPALA-Bicycle Intelligent Components

40. in Industrial
    

    JAM PRISM SET

41. in Industrial
    

    Morph

42. in Industrial
    

    OCTA

43. in Industrial
    

    Organism II

44. in Industrial
    

    Plus Driver

45. in Industrial
    

    RulerDock

46. in Industrial
    

    SCALES OF TENACITY

47. in Industrial
    

    Soldering pen

48. in Industrial
    

    ST3

49. in Industrial
    

    The leg prosthesis concept : Ordinary

50. in Industrial
    

    TRID

51. in Industrial
    

    WRITING MOUSE

52. in Industrial
    

    AWA

53. in Industrial
    

    Spiral Pavilion

54. in Industrial
    

    Public bike rental system

55. in Industrial
    

    Pun Riddles

56. in Industrial
    

    90°screwdriver

57. in Industrial
    

    Air Toaster mini

58. in Industrial
    

    AIREA

59. in Industrial
    

    Aubergine Pillow

60. in Industrial
    

    Brighter.

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