Country | CHINESE TAIPEI |
---|---|
Year | 2018 |
Award | Winner |
Client | Da Fon Environmental Technology |
Affiliation | PROCESS GROUP |
Designer | Xinhong Yeh (CD), Julie Chiang (D), Estela Lin & Lynn Chen (MG) |
English | While Taiwan, with a 55% recycling rate, is already one of the world’s champions of recycling, people still seem to think of performing the actual task of sorting their rubbish as, well, a chore. To achieve its aim, the EPA selected a digital platform in light of the rising trend of the Internet of Things. With its ambitious goal of changing recycling’s reputation of being a boring chore, the brand needed to communicate convenience, friendliness and to evoke interest. In order to strengthen the brand’s character, we founded our design on the four traits “interesting”, “flexible”, “comprehensive” and “friendly”. |
Native | 雖然台灣資源回收的比率已經達到總人口的55%,也是世界回收再利用國家之一,實際上但人們認為垃圾分類備是一件很麻煩的事情。為了達到環保署在物聯網上對於回收到成率的目標。我們嚐試改變回收對於人們枯燥乏味的觀感,為了品牌溝通的方便,打造趣味性的品牌形象。為了增強品牌的個性,我們在「趣味」、「靈活」、「全面」、「友善」四個特點上創立我們的設計。以鮮明的兩種綠色作為品牌識別色,並以微笑的曲線呈現其標誌的型態,象徵對環境和人類友好的品牌性格。 另外,為了增加品牌的活潑個性和使用上的樂趣,更以多元,彈性和循環作為設計原則,延伸出一系列具有一致性的設計應用元素。 |
Website | http://process-group.com/zh-tw/ |
Clever Can
Clevu_smart glasses for the low vision elderly
Convenient Fork
Decibel stool
Easy Van
FAT BURNING
free ring mouse
Height Adjustable Shower Head
i
KOOC (Keep&Cook)
Life stretcher - The rescue stretcher - being carried by a single person
Modular Climbing Wall
MOSS'
My Temperature
Needles
Pot-purifier
Raised spot escalator
Rock Wave Bench
Secondary area
Side table type air purifier _ Cozy
STORAGE KITCHEN TOY
SUB WHEEL
The Yemenite totem
Two drops
Two-Way Box Buler
2C3D - Tactile Camera For The Blinds
Designed by sketchbooks.co.kr / sketchbook5 board skin