WINNER

ESEN

Extra Form
Country China
Year 2019
Award Winner
Client Ningbo Disai Group
Affiliation Wise Design
Designer XUSHENGFU
English The project takes space products as the main axis and 1/3 of young people's time as the entry point to create a space carrier integrating life, maker office, business IP and other business forms for the young generation with dreams. The project overlays the rich life, business and office scenes and contents, subverts the tradition, and brings new ideas and directions for urban business innovation. It adopts innovation, literature and art, ecology, business, new things, story scenes, V I, etc., to construct. The design advocates a simple, simple and comfortable life.
Native 项目位于宁波鄞州商业中心的宝龙广场,以空间产品为主轴,以年轻人1/3的时间为切入点,为心怀梦想的年轻一代创造一个集生活、创客办公、商业IP等多种业态复合的空间载体。依舍,工作&生活形态店(Work&Life Style Store),将丰富的生活、商业和办公场景及内容叠加,颠覆传统,为城市商业创新带来新思路及新方向。依舍运用创新、文艺、生态、商业、新事物、故事场景、V I等去构建,设计上提倡简约、朴素、舒适的生活,拒绝虚无的品牌崇拜,直抵生活本质。颜色搭配选择上倾向于自然和谐,避免高纯度的颜色,使用单色与自然色,色彩纯净内敛,不夸张,让人心情平和,在色彩体系中,使用白色、灰色、米色、黑色。在物质过剩、强调个性的年代,遵循尊重年轻一代用户的设计原则,不让设计过多干预用户的生活,为年轻一代创造一个很大的想像空间,一个更好表现自我的舞台。同时,以思辨设计提出如何更好地服务城市,服务城市中的年轻一代,为未来构建多元的、具有颠覆性的空间场景体验。
  1. ESEN

  2. A PIECE OF FULL MOON

  3. MATSUMOTO COFFEE

  4. COAT+

  5. PILL PRESSER

  6. STATION NEO

  7. RE AIR

  8. AEICHI

  9. HOUSE IN MATSUSHIMA

  10. DROP OFF

  11. MPOW SAFETY EARMUFFS

  12. HONGXIN OFFICE

  13. 39 Conduit Road

  14. COP THE PIEDMONT

  15. ELECTRIC MOTORCYCLE

  16. LA CASA DE CATHY

  17. HOUGYOKU

  18. NO HASSLE PACKAGING

  19. XICANG MARKET

  20. H BLUE PLAYGROUND

  21. PERSONALIZED ABODE

  22. VIVIX S 1417N

  23. PARKING CONTROL PRODUCT

  24. LEAF

  25. HYANG

  26. RESTROOM IN MOUNTAIN

  27. 45

  28. GREENLIGHT OF FOREST

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