Communication

sosori

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Affiliation	Sejong University
Designer	jiwonkim
English	Sosori is a continuous circulationable type planting campaign that teaches children the importance of planting trees. In pure Korean words, 'sosori' means high-rise shaped, so campaign pursues children growing up as high as with trees. A sosori tree planting package is used in this campaign that consists of three series. The sosori campaign is divided into STEP 1, 2 and 3, among which the sosori package is STEP 1, 2. This is the stage of bringing packages from the campaign to their home. The seeds are germinated through STEP1 and the shoots are ground into flower pots through STEP2. In addition, it contains an art toy interesting to children.
Native	소소리는 성장형 나무 심기 캠페인으로, 아이들에게 나무의 중요성을 알려주고 아이들이 자신의 손을 통해 직접 나무를 키워 함께 성장하도록 도와주는 친환경 캠페인이다. ‘소소리’는 높이 우뚝 솟은 모양을 뜻하는 순 우리말로, 아이들이 나무와 함께 높이 성장하자는 의미를 담고 있으며 나무와 아이를 상징하는 형태로 로고가 디자인되었다. 소소리 나무심기 패키지는 이 캠페인에서 사용되는 패키지로 우리나라에서 가장 많이 심어지는 나무들 중 3가지인 소나무, 편백나무, 백합나무 시리즈로 구성되어 있다. 소소리 캠페인은 총 STEP 1,2,3으로 나뉘어져 있으며, 이 중 소소리 패키지는 STEP 1,2에 해당한다. 캠페인에서 얻은 소소리 패키지를 가정에서 키우는 단계로, STEP1을 통해 씨앗을 새싹으로 발아시키고, STEP2를 통해 새싹을 화분으로 분갈이를 한다. 또, 아이들에게 재미 요소로 작용할 수 있는 아트토이도 포함되어 있어 아이들의 호기심을 자극할 수 있도록 한다. 아이들에게 나무의 중요성을 알려주고 함께 성장하도록 해보자.

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