Communication

Coreintive Corporate Identity

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Affiliation	Coreintive
Designer	Coreintive
English	Coreintive is 'Core in Creative'. In ‘Core in Creative’, ‘Creative’ means the design we create. And 'Core' is a value that is the foundation of the implemented design. To create the concept of ‘contain,’ we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C. The combination is represented in the form of ⊂⊐ can add something. Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Native	코어인티브는 “Core in Creative”라는 의미를 전달하는 함축된 단어입니다. 우리는 단순히 미를 추구하는 디자인 에이전시를 넘어서 클라이언트가 지향하는 가치를 발견하여 이를 디자인에 담습니다. Core in Creative에서 Creative는 우리가 창작하는 디자인을 뜻합니다. CORE는 구현된 디자인의 바탕과 근원이 되는 가치. 즉, 세상과 소통하는 브랜드의 메시지를 뜻합니다. 코어가 있는 크리에이티브를 실현하겠다는 미션은 바로 우리들의 코어가 되고, 그 가치를 우리의 디자인에 담아냈습니다. “담다”라는 컨셉트를 구현하기 위해 코어인티브는 CreaintivE에서 E를 좌우로 반전 시킨 후 양쪽 끝 C, E 두 문자를 (] 형태로 표현했습니다. 이후 (] 이 안에 ‘담기는 것’을 코어, 원형의 형태로 구현했습니다. 이는 가능성, 고유성, 확장성, 철학성, 통합성 등과 같이 좋은 브랜드가 되기 위해 기업이 내재해야 할 필수적이고 근본적인 가치들을 상징합니다. 브랜드마다 저마다의 특별한 아이덴티티를 가지고 있기 때문에 코어는 패턴과 함께 다양한 원형 모티프로 확장되고 활용됩니다. 이로써 코어인티브의 Corporate Identity는 마침내 크리에이티브 파트너로서 역할과 기능을 강조하고 집중하는 메시지를 담은 디자인이 됩니다.
Website	www.coreintive.com/portfolio/coreintive.html

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   Dust Respirator Mask

2. in Industrial
   

   Seoul City bicycle

3. in Communication
   

   Coreintive Corporate Identity

4. in Industrial
   

   Icy Speaker

5. in Space
   

   brutalist architecture

6. in Communication
   

   KSCF Branding & VI

7. in Communication
   

   DATAMONOLITH_AI Data Sculpture

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   sosori

9. in Space
   

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    Mobile Stream

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    NAVIGATOR

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    PRESS

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    Anti-Gravity

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    No. 9 Rhapsody

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    Pineapple cake Packaging

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    OWSPACE BOOKSTORE

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    NICHIGEI &BAUHAUS

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    House in Shiraiwa

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    Multi Faceted Tent

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    CHANNEL A NETWORK BRANDING

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    RC-41

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    DW Impactamin Typeface Design

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    Encounter.Reflection

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    AP-1019D & AP-0119

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    The Pine Life Hall, Xi’an

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    AX-Athlete Office

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    Aqua POWER

37. in Space
    

    ASH beauty salon

38. in Communication
    

    Seotun Saram UXUI Design

39. in Communication
    

    Coreintive Corporate Website

40. in Communication
    

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49. in Communication
    

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51. in Industrial
    

    Triangular Connectivity Series

52. in Space
    

    TEXTILE

53. in Space
    

    CIRCLE

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56. in Communication
    

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59. in Space
    

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60. in Communication
    

    PLAN M

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