Communication

Context to Type

Extra Form
Country Chinese Taipei
Year 2020
Award GOLD WINNER
Affiliation Yan-xuan Xiao Design Studio
Designer Yan-xuan Miguel Xiao
English As design producers under today’s circumstance of the design field, we translate the relation between seeing and being seen and the concept of how design effect and transform in the approaches of color and formation into the visual communication design. I think this project is how I reify my thoughts on the matter which as mentioned above. About the series of posters, I used three different materials, including Tyvek, stone paper and traditional printing paper. This is the way I echo the theme in terms of texture and reproduce my context in graphic design at the same time.
Native 台灣的設計教育與產業環境,一直都以朝氣蓬勃的姿態狂亂綻放,在台北被選定為2016的世界設計之都後,自商業到政治無一不看到其延伸觸角;然而身為在這個土地上成長,並且從高中到研究所皆沈浸這相關領域的系列海報作者,趨於本能的在意“何謂設計的本質”、“設計如何進程”和“設計、文本及生產環境的關聯”,在這系列中,探討觀看與被觀看之間的關係以及設計在其中如何發酵、形變,並以設計的生產者在當今的設計環境下為觀點,試圖以色彩與造型表現加以轉譯及具象化“從文本到形制逐漸成立的設計型態”;而三式海報分別選用強韌防水的高密度聚乙烯纖維材料——泰維克®、台灣專利的石頭紙、以及具感性印象的美術紙作為印刷紙材,搭配圖稿各自演繹對設計狀態的表徵,其中包含觀看、設計的形變、設計生產者的思緒、文本、概念、設計產業結構、以及該系列海報作者對於設計總體的感性經驗,將身體感嵌入敘事,假以視覺傳達設計吐露消化後的設計脈絡。
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