Communication

EARTHNIQ

Extra Form

Country	Japan
Year	2020
Award	WINNER
Client	N2CELL Japan
Affiliation	N2CELL Japan
Designer	Hasegawa Yuri, arlie Jay, kim tae woong
English	EARTHNIQ's main symbol stands for 'High-Tech Botanic Cosmetics'. The two circular shapes visualize the identity of EARTHNIQ, the first circle is "clean earth" that EARTHNIQ is aiming for, the second circle is technology, botanique and Unique. Based on the story that EARTHNIQ's philosophy of making a clean earth with its own technology by using plant natural ingredients and designed in a sensuous form with a clean mood and a bold form to feel the formative beauty. As a trend toward seeking specialty, the matte surface was designed with unique texture and brand identity that sincerity and agony to complete everything with small detail.
Native	アースニークのメインシンボルは「ハイテクボタニックコスメ」を象徴します。 二つの丸はアースニークのアイデンティティを可視化したもので、一番目の丸はアースニークが目指す「清い地球」を、二番目の丸は技術力(Technique)、植物由来成分(Botanique)、特別さ(Unique)を意味します。 自然と植物由来成分に基づいた独自の技術力で、清い地球を作っていくというアースニークの哲学が盛り込まれているストーリーに着目し、清い感じを感覚的な形で、全体的に大胆な形が造形的な美しさを感じられるようにデザインしました。 また、特別さを追求するトレンドを反映し、独特な質感でマットな表面をデザインしました。このように細かいところまで、すべてを完成する瞬間までに真心と悩みを込めたブランドのアイデンティティが込められています

1. in Space
   

   brutalist architecture

2. in Space
   

   Sunhyangjung

3. in Space
   

   NAVIGATOR

4. in Space
   

   Anti-Gravity

5. in Space
   

   No. 9 Rhapsody

6. in Space
   

   OWSPACE BOOKSTORE

7. in Space
   

   House in Shiraiwa

8. in Space
   

   Cumulus

9. in Space
   

   CLAYARCH GIMHAE MUSEUM

10. in Space
    

    The Pine Life Hall, Xi’an

11. in Space
    

    AX-Athlete Office

12. in Space
    

    ASH beauty salon

13. in Space
    

    Cutting Space

14. in Space
    

    703 Magic Apartment

15. in Space
    

    Love Tea

16. in Space
    

    Longfor Mansion Guangzhou

17. in Space
    

    TEXTILE

18. in Space
    

    CIRCLE

19. in Space
    

    WAKABACHO WHARF

20. in Space
    

    Mori's home

21. in Space
    

    5GX Cinema

22. in Space
    

    FLYING

23. in Space
    

    WAVING RIBBON

24. in Space
    

    Jialangyuan Sales Center

25. in Space
    

    Museum Shop of GMOMA

26. in Space
    

    Art Movement

27. in Space
    

    THE PARK

28. in Space
    

    Metamorphosis in the Forest

29. in Space
    

    Floral Pavilion

30. in Space
    

    Campari spritz pop up store

31. in Space
    

    CORE OF MEMORY

32. in Space
    

    Cafe 3rd Person

33. in Space
    

    Madam Platinum

34. in Space
    

    Byton Production Base Office

35. in Space
    

    La-cubo

36. in Space
    

    Pure Essences

37. in Space
    

    Urban Alice

38. in Space
    

    A White Prelude

39. in Space
    

    C.W. House

40. in Space
    

    Nantong Ruyuan•Sishui Guitang

41. in Space
    

    Taicang•feiliyundi

42. in Space
    

    HuiSheng lanhai

43. in Space
    

    The rhythm of metal

44. in Space
    

    The Obsessed Perfectionism

45. in Space
    

    Wooden cabin hotel

46. in Space
    

    Designing for Hiding

47. in Space
    

    GAOBU BOOK HOUSE

48. in Space
    

    The Museum Of Space

49. in Space
    

    Overlap strorage

50. in Space
    

    Proto - headquarter

51. in Space
    

    Zhenshui Town Sales Center

52. in Space
    

    Out of Frame

53. in Space
    

    瀞謐 Concealment

54. in Space
    

    LAVENICHE MARCH AVENUE

55. in Space
    

    Art Basketball Court

56. in Space
    

    Exhibition for Movie Detention

57. in Space
    

    Space stack

58. in Space
    

    Casa Cabana

59. in Space
    

    Tasted Flight _ Art Playground

60. in Space
    

    THE H Green Art Plaza

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