Communication

The Fishermen

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	JISANG YU, HYEJUNG OH, JONGBYUM CHOI, RAHAM KIM, NAMYII LEE
English	Since September in 2017, ‘The Fishermen And The Sea’ now takes first place in viewer ratings among other programs that go on the air at the same time, breaking its own rating record everytime. In order to effectively visualize 'friendly and enjoyable' fishing activities, we use angled shapes, witty characters, vivid colors as our key design elements and consistently apply those elements in various media. ‘The Fishermen And The Sea’'s irregular and angled visual motif made a highly characterized design principle which is different from other informative contents.
Native	도시어부는 2017년 9월 첫 방송을 시작해 매회 최고 시청률을 경신하는 대한민국 최초 낚시 버라이어티 프로그램입니다. 생동감 넘치고 친근한 낚시의 시각적 구현을 위해 각진 쉐입, 위트 있는 캐릭터라이즈, 원색의 컬러를 디자인 키워드로 설정하여 다양한 매체에 일관성 있게 적용하였습니다. 도시어부만의 비규칙적이고 각진 비주얼 모티프는 일반적인 정보 전달성 콘텐츠디자인과는 차별되는 개성 있는 비주얼룩을 확립하였습니다. 이러한 비주얼브랜딩 확립으로 시각적인 차별성을 부여하여 경험자들이 다양한 시각적 경험을 효율적으로 체험할 수 있는 콘텐츠로서의 경쟁력을 갖추었습니다.

1. in Space
   

   LIBERAL REALMS 自由國度

2. in Space
   

   CONNECTION 串聯

3. in Space
   

   A World of Whiteness

4. in Space
   

   Huang Residency

5. in Space
   

   Spark

6. in Space
   

   Lakeside Villa

7. in Space
   

   Tastes Paradise

8. in Space
   

   Gathering of Talents

9. in Space
   

   Simple Refined

10. in Space
    

    Creativity•New Realm

11. in Space
    

    The Object of Serenity

12. in Space
    

    The Name of Sewing

13. in Space
    

    Elegant Clean White Residence

14. in Space
    

    Kanagawa Univ. Bldg. No.30

15. in Space
    

    YOLAND-CITY SALES CENTER

16. in Space
    

    HUAZHU SALES CENTER

17. in Space
    

    Splash Ink

18. in Space
    

    TAISI

19. in Space
    

    ark studio

20. in Space
    

    OCEAN ONE

21. in Space
    

    Concerto of Form and Colors

22. in Space
    

    Aesthetics of Modern Forest

23. in Space
    

    Coexistence

24. in Space
    

    ryugon

25. in Space
    

    圓 OriZental 融

26. in Space
    

    Hasami House

27. in Space
    

    Shades of Clouds

28. in Space
    

    Xuhui yinshengtai • ad Jinli

29. in Space
    

    HETIANSHIA

30. in Space
    

    Metropolitan Magic Cub

31. in Space
    

    Showsuite

32. in Space
    

    Dreamland

33. in Space
    

    Narrative of Stacking

34. in Space
    

    All dreamers, hotels

35. in Space
    

    Colourful Gift in Childhood

36. in Space
    

    IMPERTIAL COURT PROJECT

37. in Space
    

    Ruhnn Culture Headquarters

38. in Space
    

    Heritage Garden 'Yeonhawon'

39. in Space
    

    Living Lab

40. in Space
    

    Treasure Garden

41. in Space
    

    Aesthetics of Deductive Design

42. in Space
    

    Purity

43. in Space
    

    No. 1328 Concentration

44. in Space
    

    HygeiaGrand

45. in Space
    

    Repair of Y Residence

46. in Space
    

    花火Flare

47. in Space
    

    Modern and Nature‘s Dialogue

48. in Space
    

    K house

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