Communication

Sesi (All the time in the world)

Extra Form

Country	Korea
Year	2018
Award	Winner
Affiliation	Studio.bugaboo
Designer	Suhyun Kim, Hyoung joo Lee, Hyo jin An
English	Sesi adopted a motive from Korea's tradition of three seasonal customs of our twenty-four seasonal terms. Four seasons in the fourth season, combined with major fauna and culture, changed the focus to modern symbols. Based on characters familiar with people and patterns, we have reinvented our traditional culture with various attracture and new media, and focused on the traditions, seasons, and folk games we forget. Through patterns and characters, these materials will be promoted through mixing matches with various media. Explore the traditional culture and rediscover the value of vanishing values, and promote its excellence and beauty.
Native	'Studio. bugaboo'는 한국 전통 문화에 대한 끊임없는 탐구와 호기심을 통해 새로운 문화를 창조하고, 우리 옛 문화의 우수성도 함께 전달하는 스튜디오입니다. ‘세시’와 같은 캐릭터는, 우리의 24절기의 세시풍습과 함께 다양하고 아름다운 한국의 전통에서 모티브를 가져왔습니다. 봄의 꽃사슴과 여름의 개구리, 가을의 부엉이와 겨울의 눈토끼 등 우리에게 친숙한 4계절과 동물들을, 우리의 전통문화인 24절기의 세시풍속과 조합하여 현대인의 기호에 맞게 변화시켰습니다. 이렇게 사람들에게 친숙한 캐릭터와 패턴을 중심으로, 다양한 아트웍과 독창적인 제품 디자인 등 새로운 미디어를 통해 한국의 전통 문화를 재창조하려 합니다. 'Studio. bugaboo'는 사람들이 익숙하게 생각하거나 혹은 잊었던 멋진 전통과 사상, 아름다운 계절, 유쾌한 민속놀이와 과학적인 살림살이들에 집중하였습니다. 이러한 소재들을 패턴과 캐릭터라는 수단을 통해, 그리고 다양한 미디어와의 믹스매치를 통해 경계를 허물고 한계를 확장하고자 합니다. 한국의 전통 문화를 탐구하여 사라져가는 가치를 재해석하고 현대적으로 다듬어, 그 우수성과 아름다움을 알리려합니다.
Website	studio-bugaboo.com

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