Communication

ZHE GU TEA

Extra Form

Country	China
Year	2019
Award	Bronze Winner
Affiliation	SunDesign
Designer	JIANSUN
English	Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. The high-end packaging originated from an obstruct conception of Buddhism as the Chinese word “Kon.” The growing area of Zhe Gu Tea, Dong Shan hill, is a Buddhist shrine. The gift box shows the culture connotation of the growing area. Thus, the symbolic high-end packaging can represent the tea in Hainan area.
Native	鹧鸪茶是中国海南地区特有的一种半发酵茶。 鹧鸪茶logo是一个字体标志，其特有的字体来源于中文字体小篆加上茶树叶纤细的轮廓，又表现出泡茶时香气的形状。 普通包装的设计灵感来源于鹧鸪鸟的传说。素白的底色，采用白描的手法手绘出一只鹧鸪鸟栖息在树上。直接并且简约。 高端包装源于一个抽象的佛家概念，即“空”。鹧鸪茶的产地东山岭是一片佛教圣地，佛家追求空灵、正道。 包装图案有三个组成部分：用茶叶与佛手相结合，演化出似叶似手的图案；鹧鸪茶烘培之后呈小球状，酷似佛珠；用茶珠拼成山水，表达佛家“看山非山、见水非水”的禅意。 此系列鹧鸪茶礼盒充分表达出其产地文化内涵，成为了可以代表海南地区茶叶的标志性高端礼品。

1. in Communication
   

   CJ FRESHWAY VI

2. in Space
   

   OUKIKYO

3. in Communication
   

   TYPOTECT

4. in Space
   

   ORCHID SPA 2

5. in Space
   

   SHICHENG LIVING ROOM

6. in Space
   

   LOTUS ART CENTER

7. in Space
   

   JOYCITY KIDS WORLD

8. in Industrial
   

   TAC THE AIR PURIFIER

9. in Space
   

   THE LAKE ONE

10. in Industrial
    

    PAPRIKA STOOL

11. in Space
    

    URBAN FARM CHANGSHA

12. in Industrial
    

    PULL THE HANGER

13. in Communication
    

    KOREA SOIL POLLUTION

14. in Space
    

    CONVOLO

15. in Industrial
    

    PENCIL SHARPENER

16. in Industrial
    

    COLORS OF TIME

17. in Industrial
    

    SQUARING

18. in Space
    

    OUT OF FRAME

19. in Space
    

    MUTUALISM

20. in Space
    

    BEEHIVE HOUSE

21. in Space
    

    SPIRAL ARCHES

22. in Space
    

    SUEHIRO NAGAYA

23. in Communication
    

    THE JINJU SILK LAB

24. in Communication
    

    GUANGXI BABAO TEA

25. in Industrial
    

    AIR WING III

26. in Industrial
    

    LIGHT OF TEMPLE

27. in Industrial
    

    AEGIS 300I

28. in Industrial
    

    YOU AND ME

29. in Communication
    

    COLONS BRAND DESIGN

30. in Communication
    

    HARUHARU WONDER

31. in Space
    

    BETWEEN

32. in Space
    

    CHILDLIKE PURITY

33. in Industrial
    

    EBD

34. in Industrial
    

    PORTABLE TEA INFUSER

35. in Space
    

    THE MORGAN

36. in Space
    

    ZEN AND SPA CENTER

37. in Industrial
    

    TRAVEL TEA SET

38. in Space
    

    PANELING FASTENER

39. in Industrial
    

    REGRESSION

40. in Space
    

    BCSW MEDITATION ROOM

41. in Industrial
    

    ZAMO

42. in Space
    

    SHANG JU HOTEL

43. in Industrial
    

    ONP

44. in Industrial
    

    ATTENTION

45. in Space
    

    CAMPING AT HOME

46. in Space
    

    THE FORTUNE BRIDGE

47. in Space
    

    INZONE MALL

48. in Space
    

    YIN RESIDENCE

49. in Industrial
    

    PLANTS TRADE

50. in Space
    

    NAFA ARTS PRESCHOOL

51. in Communication
    

    24 SOLAR TERMS

52. in Industrial
    

    BIUM

53. in Space
    

    ONDA

54. in Communication
    

    ZHE GU TEA

55. in Industrial
    

    LIBERATING WHEELCHAIR

56. in Space
    

    TWISTING

57. in Space
    

    TREASURED MANSION

58. in Space
    

    LUMINOUS WALL

59. in Space
    

    ZHONGNAN MANSION

60. in Space
    

    ESEN

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