Country | CHINESE TAIPEI |
---|---|
Year | 2018 |
Award | Gold Winner |
Client | MiCareo Taiwan Co., Ltd. |
Affiliation | PROCESS GROUP |
Designer | Xinhong Yeh, Eting Liao, Jayden Cheng |
English | MiCareo is a medical precision device manufacturing company, providing innovative tools for the analysis of rare cells.Furthermore, the letter “o” in the logo of MiCareo is presented in the shape of water drop as the supporting graphic to establish the brand consistency. With a contextual branding principle, the eye-catching purple and the shape of water drop can be randomly permutated and combined for more design applications, and a dynamic identity can be further developed to increase the richness of the brand and create the special presence in the market. |
Native | MiCareo 為一間醫療精密儀器公司,主要開發血液檢測癌症相關性產品。為區隔品牌視覺在市場的獨特形象,我們運用了紫色突顯品牌的個性。為聯結品牌與產品之間的關聯性,我們將Logo 文字中MiCare”o” 以水滴方式呈現,建立品牌在輔助視覺一致性。在品牌營運的過程中,鮮明的紫色及強而有力的水滴造型應用,隨機的排列組合,更可發展出動態識別的應用,增加品牌豐富度,以奠定了品牌在市場的獨特地位,讓後續更多的發展應用物,有一套脈絡性的發展原則。 |
Interview | http://www.designsori.com/1134594 |
Website | http://process-group.com/zh-tw/ |
Smart Washer Manual Bidet
ARCTERYX Flagship Store Sanlitun
TAFALONG Visual Design
Welcome Bank Walking Visual Identity Design
MOJ Coffee
Aero Lite Wall Hung Shower Toilet
Golden Brushstrokes on Azure
MINIX The Flender Food Waste Disposer
NYGDESIGN Identity Rebrand
Nakazato Elementary and Junior High School
ARTBOX
The Scape Sansu
SLICK MAT CUSHION
DREAM CANVAS STUDIO Visual Branding
POWER 8 LIGHTING SHOWROOM
hohe Gyeongju Pool Villa Branding
POSTECH Changeup Ground Leaflet
Shuiyue Dongtian
WEATHER IN NEXEN
Hifive
Utsuroi
VANKE FOLK CUSTOM LIBRARY
Change is the Only Difference Textile Series
Ki no iE
CRACK
poppy lounge
KYC Brand eXperience Design
TOMARIGI
Time Captured Space Delighted GanghwaHanok
Green Cascade
GAEPO OREUM
Blue Core 189
Sustainable Regeneration Consciousness
SUSHI KOJI
THE LINE
Zhengfang South Bay Capital Sales Center
Dear Earth
TAFALONG Exhibition
DURI donut portable baby potty
GUOHUA FINANCIAL CENTER
YOYO
Looping Flower
Vocal Island
FIZZ
Nature Tea Syrup Bottle and Packaging Design
Christmas Light Fantasia
S7
SUM Air Brand Identity Design
WATER 2 App And Charger Display
Banana paper projects Ashi
Ashiya S Residence
Touch Tea
JEISYS MEDICAL DENSITY
The Land of Art
Niigata Kameda Distillery
MUTSRUM the beauty of Najeon Chilgi in Korea
Berklee College of Music
Hosil
DURI Portable Urinal
Infant Snap
Designed by sketchbooks.co.kr / sketchbook5 board skin