Extra Form
Country Japan
Year 2018
Award Winner
Client Rohto Pharmaceutical Co., Ltd. and MTI
Affiliation AD&D
Designer Ren Takaya, Ryota Iwamatsu
English A women’s health mobile service, “Luna Luna” and Rohto Pharmaceutical Co., Ltd, have come together to create “THE LOVING INSTRUCTION MANUAL”. It’s a tool to help couples who are trying to conceive get a better understanding of each other. We compiled women’s mind and body mechanism that husbands want to understand in the booklet with illustrations and easy-to-read sentences. Also includes a data visualization puzzle analyzed from women’s basic body temperature and behavior patterns, and a original music record.
Native 生理周期・体調管理サービス “ルナルナ”とロート製薬による妊活応援プロジェクト“Hand in Hand”のキャンペーン第一弾として、女性から男性パートナーに送ることができる“THE LOVING INSTRUCTION MANUAL(世界で一番あたたかい取り扱い説明書)”です。妊活に向き合う上で生じやすい夫婦間のギャップを埋めるためのツールで、さまざまな分野の専門家の協力をもとに、心と身体の仕組みや一ヶ月のリズム、妊娠する上で必要な知識など、パートナーに理解してほしいことをブックレットにまとめ、イラストレーションと読みやすい文章で表現しました。また、女性の基礎体温や行動パターンから解析し視覚的に表現したパズルや周期から生成したオリジナル楽曲が収められたレコードが添えられています。
Website http://www.ad-and-d.jp
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  2. Minta Water Filter Integrated Kitchen Faucet

  3. AIRIO Basin Collection

  4. Lotte Department Store Dongtan Branding

  5. Smart Meeting Room Doorplate

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  7. Taiyuan Longfor Tianju

  8. Seocho Grand Xi Skydeck

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  10. a map for older persons

  11. Expressions that Know You Better

  12. FunPlus 10th anniversary gift box

  13. Liberte

  14. Premium branded chicken TANZAWA JIGURO SYAMO

  15. Jenga Box

  16. Auditory Experience Design of BODYFRIEND

  17. Litemove Rebranding

  18. hugrug

  19. ResoNet Pavilion I

  20. NC TYPE PLAY

  21. NCSOFT Welcome Kit for New Employee

  22. WELCOME Typeface Design

  23. Jiangmen Culture and Tourism Brand Logo

  24. LVUPGG Esports Tournament Platform

  25. BI XING

  26. WEISHI

  27. ACESITE PARK

  28. SevenDays and NightsLoveIsDaylight

  29. Going Home

  30. Activity Centre in Longwan Urban Village

  31. BDIC desktop lamp

  32. Ca Va Bien

  33. Floral Humidifier

  34. Coloreat : Chromatology in Food coloring

  35. Multi cell

  36. OROT

  37. PRESORE

  38. Nip Steamer

  39. BTRC

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  42. 999 Brand new Cooling Ointment

  43. ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

  44. AI Learning Assistant ASKBOB

  45. swasher001

  46. B 815AS

  47. House with a garden

  48. JJSSBROS Workwear

  49. Banshan Boxer Brief

  50. Child safety seat for a school vehicle Ciily

  51. PENTAHEAL Clinic Rebranding

  52. IGINA Shower Toilet Collection

  53. Mayfair by the sea

  54. A5

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  56. Ship79

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