Communication

[PACKAGE DESIGN] 'THE SHARK' causal wine brand.

Extra Form

Country	Korea
Year	2018
Award	Winner
Affiliation	HONGIK UNIVERSITY
Designer	Ahra Song
English	MAKE A WONDERFUL CHOICES, FOR YOUR COLORFUL LIFE! Causal wine brand ' THE SHARK'. 'Sharks live in wine' 'THE SHARK' is the casual wine brand that makes anyone to easily enjoy the wine anytime, anywhere. It has three kinds of tasty wines. They are easy to challenge of course. Each of them has a different specific point color. Especially, they are designed with different graphic images and there is no single label, so it is another feature that you can enjoy 'THE SHARK'. You can feel the joy of choosing bottles according to your individual beautiful personality.
Native	당신의 컬러풀한 삶을 위한 캐주얼 와인브랜드 ' THE SHARK '. '와인 안에 상어가 산다.' 'THE SHARK'는 누구나 어디서든 쉽고 편안하게 와인을 즐기기 위하여 만들어진 브랜드입니다. 와인에 도전하기 어려운 사람들에게 와인의 아름다움과 즐거움을 전달하기 위하여 특별히 선택된 3가지 종류로 구성되어 있습니다. '피노누에/샤도네/드라이로즈' 3가지로 구성된 'THE SHRAK'는 와인에 대한 접근성을 높입니다. 각 종류별로 고유의 색상을 갖고 있으며 각기 다른 그래픽 이미지로 인쇄되어 있는 병의 라벨은 소비자의 다채로운 삶과 개인의 개성을 표현합니다. 소비자들은 개인의 개성에 맞추어 라벨이 마음에 드는 와인병을 선택할 수 있습니다.

1. in Space
   

   A Retreatful Ryokan Home

2. in Space
   

   Wonderful Village

3. in Space
   

   CoCo Tea Coffee Juice Shop in Shiquan Street

4. in Space
   

   YE Design Office

5. in Space
   

   Nanjing Times Mansion Sales Centre

6. in Space
   

   NOTHINCOFFEE CAFE

7. in Space
   

   Lingering Bliss

8. in Space
   

   Ocean Prospect Sales Center

9. in Space
   

   11 degrees black

10. in Space
    

    Growing Tree

11. in Space
    

    Open storage and exhibition in the museum

12. in Space
    

    COLLABORATIVE CONNECTIONS

13. in Communication
    

    A life CIS

14. in Space
    

    The Golden Sunrise

15. in Space
    

    Noir Waltz

16. in Space
    

    Dan Mo

17. in Space
    

    INSIDE MAGRITTE EXHIBITION

18. in Space
    

    Hilltop Sky

19. in Space
    

    Aqua Romance

20. in Space
    

    The Dance of Light

21. in Space
    

    The wine shop of Canaan Winery

22. in Space
    

    CR Life Sciences Park

23. in Space
    

    Librio Yukuhashi

24. in Space
    

    The Wisdom Domain

25. in Space
    

    Vanke Luciferous Oasis

26. in Space
    

    Ryokan Myoken Ishiharaso

27. in Space
    

    YAKINIKU AND SAKE BAR

28. in Space
    

    The sounds of nature

29. in Space
    

    Between You and Me

30. in Space
    

    Hilton Shenzhen World Exhibition Center

31. in Space
    

    Rainbow House

32. in Space
    

    Tracks of Light and Shadows

33. in Space
    

    Shimmer

34. in Space
    

    Calm Clear

35. in Space
    

    Wan Shih Da He Ping Guan Jhih

36. in Industrial
    

    Cube Candle Warmer NOGAPOT

37. in Space
    

    Miracle winter lights up

38. in Space
    

    HONGYANG XIN YUE TANG SALES OFFICE

39. in Space
    

    Classian Lounge Garden

40. in Industrial
    

    Acacia SupaSleek Basins Collection

41. in Communication
    

    PAF 1-day hair tint

42. in Space
    

    LOHAS Flourishment

43. in Space
    

    Guangzhou Grand Technology Park Club

44. in Communication
    

    Hive Lounge

45. in Space
    

    Guigang Hoyo Banquet Hotel

46. in Industrial
    

    Jiangnan Impression Craft Tea Set

47. in Space
    

    Love Veggie

48. in Space
    

    Acrylic Life Workshop

49. in Space
    

    KYD Exhibition Hall

50. in Space
    

    The Essence

51. in Space
    

    M and W

52. in Space
    

    Humble Space

53. in Space
    

    Grayscale Shadows

54. in Space
    

    Sunrise and Moonset

55. in Space
    

    NO 6 Warm Room

56. in Space
    

    Waltz

57. in Space
    

    Ocean Current

58. in Space
    

    3 Mobile Lifestyle Store

59. in Industrial
    

    AIRCARE

60. in Industrial
    

    Guardian

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