Communication

ANJI ARO

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Anji Aro
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Boseon Jang, Geuna Lee
English	Anji-Aro is a pet café which is considering dogs’ happiness as their top priority. As Korea has limited facilities for dogs, Anji-Aro wanted to provide a natural playground where dogs can walk around freely without their leash. As the client emphasized the importance of coexistence of dogs and people, we tried to all the elements of the brand can have the image of coexistence of dog and human. The brand name is made by combining ‘Anji’, the name of the owner, and ‘Aro’, the name of her dog. The brand visual identity is the illustration of the character of café owner ‘Anji’and her dog ‘Aro’ under the arch door which symbolize dog.
Native	안지아로는 강아지의 행복을 우선으로 생각한 애견카페입니다. 강아지와 함께할 수 있는 시설이 제한적인 한국에서 강아지가 목줄을 풀고 자유롭게 다닐 수 있는 자연 운동장을 만들고자 하였습니다. 클라이언트는 개와 사람의 공존을 중요시하였습니다. 따라서 우리는 모든 브랜드 요소속에 사람과 강아지가 공존하는 모습이 녹아들도록 하였습니다. 카페 주인 이름인 ‘안지’와 그의 강아지 이름인 ‘아로’를 합쳐 ‘안지아로’라는 브랜드 이름을 만들었습니다. 브랜드 시각 아이덴티티는 강아지를 상징하는 아치문 속에 카페 주인이자 반려인인 ‘안지’와 강아지 ‘아로’를 각각 캐릭터화 하여 함께 하는 모습을 일러스트로 나타내었습니다.
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