Communication

BARYORANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Baryorang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Nayoung Kim, Heasoo Shin
English	Baryorang is a brand that makes health products based on Korean lactobacillus which found in Korean fermented food. Lactobacillus is commonly rich in traditional Korean fermented food such as kimchi, soy sauce, hot pepper paste, soy bean paste and salted seafood. So, we developed a brand with a tradition motif. The concept of the brand is ‘The Secret of Health of King”. We refer to the composition of traditional paintings that depict palaces. We illustrated the people who work and study fermented foods for the health of king in ‘suragan’ which is a facility for developing cuisine in palace.
Native	바료랑은 한국 발효식품에서 나오는 한국형 유산균을 기반으로 건강 제품을 만드는 브랜드입니다. 유산균은 김치, 간장, 고추장, 된장, 젓갈등 주로 한국 전통 발효음식에 풍부하게 들어있습니다. 따라서 전통을 모티브로 한 브랜드를 개발하였습니다. 브랜드 컨셉은 ‘왕의 건강비법’입니다. 우리는 궁궐의 모습을 그린 전통그림의 구도를 참고하였습니다. 궁궐안에서 일어나는 축제의 장면을 묘사한 그림인 '연회도'를 살펴보면 궁궐전체의 모습과 함께 작게 표현된 사람들이 궐내에서 각자 맡은 임무를 열심히 수행하는 모습을 볼 수 있습니다. 이 그림을 참고하여 옛날 궁궐 안의 요리개발을 위한 시설인 '수라간'에서 왕의 건강을 위해 발효식품을 연구하고 일하는 사람들의 모습을 현대적 일러스트로 표현하였습니다.

1. in Communication
   

   Word Up Up

2. in Industrial
   

   Simple Folding Bathroom

3. in Industrial
   

   NERUE

4. in Communication
   

   Layer, the exhibition identity

5. in Industrial
   

   EXIT

6. in Industrial
   

   Cookit camping outdoor

7. in Communication
   

   BOTANE

8. in Industrial
   

   Photo Player for the Blind

9. in Industrial
   

   POP Inhaler

10. in Industrial
    

    DACCO

11. in Industrial
    

    Marine Beautician

12. in Industrial
    

    Rescue Vanguard

13. in Industrial
    

    memoria

14. in Industrial
    

    SHELVES

15. in Industrial
    

    Ilwol

16. in Industrial
    

    A sweet bowl

17. in Industrial
    

    Beanstalk Pole

18. in Industrial
    

    Pioneer Man

19. in Industrial
    

    Charging Shoes

20. in Industrial
    

    Product design

21. in Communication
    

    Bobiniz, AQmoji

22. in Space
    

    Jialangyuan Sales Center

23. in Space
    

    Museum Shop of GMOMA

24. in Communication
    

    Vitamin Package Design

25. in Communication
    

    EARTHNIQ

26. in Communication
    

    Toothpaste package design

27. in Communication
    

    INSIDE

28. in Industrial
    

    CHP-8300R

29. in Industrial
    

    FLAT BOTTLE 500ML

30. in Space
    

    Art Movement

31. in Space
    

    THE PARK

32. in Industrial
    

    Neuron TORQ

33. in Communication
    

    Seotun Saram Brand Identity

34. in Industrial
    

    Signature Collection

35. in Industrial
    

    PLAT Natural Shower Toilet

36. in Communication
    

    Packing of the city

37. in Communication
    

    Cunic

38. in Communication
    

    AA Membership Ad

39. in Industrial
    

    Two Air

40. in Industrial
    

    AXION

41. in Industrial
    

    Headset Mpow

42. in Industrial
    

    Medical device

43. in Communication
    

    The Fishermen

44. in Space
    

    Metamorphosis in the Forest

45. in Communication
    

    SAN LAMP SYSTEM

46. in Communication
    

    Report Design Project

47. in Space
    

    Floral Pavilion

48. in Industrial
    

    Folding

49. in Communication
    

    Chinese Opera

50. in Communication
    

    Vote package

51. in Space
    

    Campari spritz pop up store

52. in Communication
    

    COLOR AFFINITY

53. in Industrial
    

    CATAGLYPHIS

54. in Industrial
    

    Pimoji

55. in Industrial
    

    Help You Up

56. in Industrial
    

    air Tray

57. in Industrial
    

    ODADO

58. in Industrial
    

    Retractable

59. in Communication
    

    A moment.

60. in Industrial
    

    pubo

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