Country | CHINESE TAIPEI |
---|---|
Year | 2018 |
Award | Winner |
Client | Da Fon Environmental Technology |
Affiliation | PROCESS GROUP |
Designer | Xinhong Yeh (CD), Julie Chiang (D), Estela Lin & Lynn Chen (MG) |
English | While Taiwan, with a 55% recycling rate, is already one of the world’s champions of recycling, people still seem to think of performing the actual task of sorting their rubbish as, well, a chore. To achieve its aim, the EPA selected a digital platform in light of the rising trend of the Internet of Things. With its ambitious goal of changing recycling’s reputation of being a boring chore, the brand needed to communicate convenience, friendliness and to evoke interest. In order to strengthen the brand’s character, we founded our design on the four traits “interesting”, “flexible”, “comprehensive” and “friendly”. |
Native | 雖然台灣資源回收的比率已經達到總人口的55%,也是世界回收再利用國家之一,實際上但人們認為垃圾分類備是一件很麻煩的事情。為了達到環保署在物聯網上對於回收到成率的目標。我們嚐試改變回收對於人們枯燥乏味的觀感,為了品牌溝通的方便,打造趣味性的品牌形象。為了增強品牌的個性,我們在「趣味」、「靈活」、「全面」、「友善」四個特點上創立我們的設計。以鮮明的兩種綠色作為品牌識別色,並以微笑的曲線呈現其標誌的型態,象徵對環境和人類友好的品牌性格。 另外,為了增加品牌的活潑個性和使用上的樂趣,更以多元,彈性和循環作為設計原則,延伸出一系列具有一致性的設計應用元素。 |
Website | http://process-group.com/zh-tw/ |
Mixx
보문 볼수록 매력있는 보문동
A HOLE in the Ozone
Sweet Lamp
The Museum Of Space
Overlap strorage
WILDLIFE
Warm And Warm
Gait assistant
HanbokStore Branding
Intact Hand
Scaling RockClimbing
Own Wheelchair
Lantern Syringe
Hanok Tea Table
CONNECT
Proto - headquarter
Zhenshui Town Sales Center
Out of Frame
瀞謐 Concealment
Woodboard Sterilizer
LAVENICHE MARCH AVENUE
Art Basketball Court
Exhibition for Movie Detention
Space stack
Casa Cabana
Tasted Flight _ Art Playground
Newker Logo
THE H Green Art Plaza
DENTAL BURHANDPIECE STERILIZER
LIBERAL REALMS 自由國度
CONNECTION 串聯
A World of Whiteness
Huang Residency
Spark
Lakeside Villa
Tastes Paradise
Gathering of Talents
Simple Refined
Creativity•New Realm
The Object of Serenity
The Name of Sewing
Elegant Clean White Residence
Unibott Himalayan Tea Cup
Kanagawa Univ. Bldg. No.30
YOLAND-CITY SALES CENTER
HUAZHU SALES CENTER
Splash Ink
TAISI
EasySET Exposed Shower System
SchoolFullOfDreams
SkinSnail
Timer Tea Set 1
TREADMILL BAG
ark studio
OCEAN ONE
The Perpetual Golden Leaf
Concerto of Form and Colors
Aesthetics of Modern Forest
Coexistence
Designed by sketchbooks.co.kr / sketchbook5 board skin