Communication

KANG SEONG EUN

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kang Seong Eun Crispy Wafers
Affiliation	uniqdesignlab
Designer	Kyurag Lee
English	Kang Seong Eun Crispy Wafers is a brand that makes Korean confectionery through traditional methods of organic ingredients and 100% Korean wheat. The emblem was designed using unique Korean wooden rice cake pattern and Oriental painting's stamping, in order to emphasize the excellence of material, the dot pattern which means the element and the ingredient icons were developed. By the limit the use of photos, images and colours to minimize the cost and maximize the image of the gift wrapping while using flexible and repeated logotypes, emblems and patterns. It was able to enhance the performance and utilization.
Native	강성은명과는 유기농 재료와 한국산 밀로 전통적인 방법을 통해 한국식 과자를 만드는 브랜드이다. 기존의 브랜드 로고는 타 브랜드와의 차별성이 약하여, 브랜드 리뉴얼을 통해 한국 특유의 떡살과 동양의 낙관 등을 이용하여 엠블럼을 제작하였으며, 재료의 우수성을 강조하기 위해, 원소를 의미하는 도트 패턴과 도트를 활용한 원재료 아이콘을 디자인하였다. 최소한의 비용으로 최대한의 효과를 내기 위해, 사진과 이미지의 사용을 제한하고, 색상은 최소한으로 사용하면서, 로고타입과 엠블럼, 패턴 등을 다양하고 플렉서블하게 적용하여 선물 포장의 가치와 이미지를 극대화하는 동시에, 브랜드의 적용성과 활용성을 높힐 수 있었다.

1. in Industrial
   

   In Outside

2. in Communication
   

   Lan Ya Bai Yun

3. in Space
   

   IOC for Midea Headquarter

4. in Space
   

   Zhangzhou City Museum

5. in Communication
   

   Ding Ding HK Tramways Board Game

6. in Communication
   

   YUEXIANG LAKE JING MARKETING CENTER

7. in Communication
   

   Soundcore A Lin Online Concert

8. in Industrial
   

   nabos Modernly reinterpreted Soban series

9. in Industrial
   

   Emergency Staircase

10. in Communication
    

    The Grand Footless Horse Festival BI

11. in Industrial
    

    Occhiali Da Sole Pin

12. in Communication
    

    365 days Taiwanese Foods Calendar

13. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

14. in Communication
    

    YUM

15. in Communication
    

    Best Authorized Dissemblers

16. in Industrial
    

    ACCOMPANY

17. in Communication
    

    Strawfree packaging series

18. in Communication
    

    POSCO Interactive 360

19. in Space
    

    Imaise house

20. in Communication
    

    ROUNZ

21. in Space
    

    White Mountain Club House

22. in Space
    

    WINE SOCIAL

23. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

24. in Space
    

    The U Club House

25. in Space
    

    LOVE EARTH SWITCH OFF

26. in Space
    

    SHOKUTEI SUSHI

27. in Space
    

    Traditional Korean style house Cafe Bidam

28. in Space
    

    LON CHUANG Elevator Exhibition Hall

29. in Space
    

    Breathing Space Sculpture

30. in Space
    

    STRINGS of CREATIVENESS

31. in Industrial
    

    ROTATA

32. in Industrial
    

    Warmth of projection

33. in Industrial
    

    DURI Bidet for Children and Adults

34. in Industrial
    

    S400 Manual Bidet

35. in Industrial
    

    Play together

36. in Industrial
    

    Soappy

37. in Industrial
    

    LTO Coffee Powder Jar

38. in Industrial
    

    SIDANDA Female Specialized Pillow

39. in Communication
    

    CleanMyMac X

40. in Communication
    

    Wan Cha

41. in Space
    

    Flow

42. in Communication
    

    Garden

43. in Industrial
    

    air form

44. in Industrial
    

    sticky Controller

45. in Industrial
    

    Sar Jane

46. in Industrial
    

    Follow

47. in Industrial
    

    Maakeun onjang Brand Identity Design

48. in Space
    

    Chasing Light

49. in Space
    

    DuoSTiX Hygiene Spray

50. in Industrial
    

    Artificial Joint Surgical Robot Doctor LCT

51. in Space
    

    Green Origin Ice Wine Pavilion

52. in Space
    

    Time River Experience Center

53. in Space
    

    Gracious Flow

54. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

55. in Communication
    

    NATIONAL PATTERN BOOK

56. in Industrial
    

    Cheol-SEW

57. in Industrial
    

    WAVES

58. in Industrial
    

    Blood Pressure Meter for kids

59. in Industrial
    

    Conceptual Design Of Straw Bander

60. in Space
    

    Cloud Walk Pavilion

Designed by sketchbooks.co.kr / sketchbook5 board skin