Country | Korea |
---|---|
Year | 2019 |
Award | Winner |
Client | Yukbundang |
Affiliation | IDEA DO IT |
Designer | Yerok Ahn, Yeongkeun Jeon |
English | Yukbundang is a charcoal grilled Korean BBQ restaurant specializing in Korean beef and pork and targeting various consumer groups. We wanted to launch a new brand that anyone can enjoy regardless of age by providing a space that gives new feelings while excites nostalgia to them. The concept of the brand is a modern Korean hall where Western and Oriental style exist at the same time. We wanted to express a unique atmosphere that Western modern style space and Oriental folk painting drawn in folding screen 'Byung-poong' bring. The logo type is based on the ‘Munjado’ which is a combination of letters and drawings among Korean traditional arts. |
Native | 육분당은 국내산 돼지, 한우고기 숯불구이 전문점으로, 다양한 고객층을 타겟으로 합니다. 육분당은 다양한 연령대의 고객들이 찾아옵니다. 따라서 나이에 상관없이 누구나 즐길 수 있는 브랜드를 만들기 위해 옛 향수를 불러 일으키면서도 새로운 느낌을 주는 공간을 만들고자 하였습니다. 브랜드 컨셉은 서양과 동양의 양식이 공존하는 한국 근대시대의 회관입니다. 서양의 모던 스타일의 공간과 동양의 병풍에 그려진 민화가 만나 형성된 독특한 분위기를 브랜드에 표현하고자 하였습니다. 로고타입은 한국의 전통 미술중 글자와 그림을 하나로 합친 그림인 ‘문자도’에서 착안하였습니다. 서양의 모던과 동양의 민화가 만나 익숙하지만 새로움을 느끼게 합니다. |
In Outside
Lan Ya Bai Yun
IOC for Midea Headquarter
Zhangzhou City Museum
Ding Ding HK Tramways Board Game
YUEXIANG LAKE JING MARKETING CENTER
Soundcore A Lin Online Concert
nabos Modernly reinterpreted Soban series
Emergency Staircase
The Grand Footless Horse Festival BI
Occhiali Da Sole Pin
365 days Taiwanese Foods Calendar
KOREA GOHEUNG YUZA WINE limited edition
YUM
Best Authorized Dissemblers
ACCOMPANY
Strawfree packaging series
POSCO Interactive 360
Imaise house
ROUNZ
White Mountain Club House
WINE SOCIAL
RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING
The U Club House
LOVE EARTH SWITCH OFF
SHOKUTEI SUSHI
Traditional Korean style house Cafe Bidam
LON CHUANG Elevator Exhibition Hall
Breathing Space Sculpture
STRINGS of CREATIVENESS
ROTATA
Warmth of projection
DURI Bidet for Children and Adults
S400 Manual Bidet
Play together
Soappy
LTO Coffee Powder Jar
SIDANDA Female Specialized Pillow
CleanMyMac X
Wan Cha
Flow
Garden
air form
sticky Controller
Sar Jane
Follow
Maakeun onjang Brand Identity Design
Chasing Light
DuoSTiX Hygiene Spray
Artificial Joint Surgical Robot Doctor LCT
Green Origin Ice Wine Pavilion
Time River Experience Center
Gracious Flow
NEW HOPE JINLIN Mansion Sales Center
NATIONAL PATTERN BOOK
Cheol-SEW
WAVES
Blood Pressure Meter for kids
Conceptual Design Of Straw Bander
Cloud Walk Pavilion
Designed by sketchbooks.co.kr / sketchbook5 board skin