Communication

BARYORANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Baryorang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Juyoun Kwon, Nayoung Kim, Heasoo Shin
English	Baryorang is a brand that makes health products based on Korean lactobacillus which found in Korean fermented food. Lactobacillus is commonly rich in traditional Korean fermented food such as kimchi, soy sauce, hot pepper paste, soy bean paste and salted seafood. So, we developed a brand with a tradition motif. The concept of the brand is ‘The Secret of Health of King”. We refer to the composition of traditional paintings that depict palaces. We illustrated the people who work and study fermented foods for the health of king in ‘suragan’ which is a facility for developing cuisine in palace.
Native	바료랑은 한국 발효식품에서 나오는 한국형 유산균을 기반으로 건강 제품을 만드는 브랜드입니다. 유산균은 김치, 간장, 고추장, 된장, 젓갈등 주로 한국 전통 발효음식에 풍부하게 들어있습니다. 따라서 전통을 모티브로 한 브랜드를 개발하였습니다. 브랜드 컨셉은 ‘왕의 건강비법’입니다. 우리는 궁궐의 모습을 그린 전통그림의 구도를 참고하였습니다. 궁궐안에서 일어나는 축제의 장면을 묘사한 그림인 '연회도'를 살펴보면 궁궐전체의 모습과 함께 작게 표현된 사람들이 궐내에서 각자 맡은 임무를 열심히 수행하는 모습을 볼 수 있습니다. 이 그림을 참고하여 옛날 궁궐 안의 요리개발을 위한 시설인 '수라간'에서 왕의 건강을 위해 발효식품을 연구하고 일하는 사람들의 모습을 현대적 일러스트로 표현하였습니다.

1. in Industrial
   

   In Outside

2. in Communication
   

   Lan Ya Bai Yun

3. in Space
   

   IOC for Midea Headquarter

4. in Space
   

   Zhangzhou City Museum

5. in Communication
   

   Ding Ding HK Tramways Board Game

6. in Communication
   

   YUEXIANG LAKE JING MARKETING CENTER

7. in Communication
   

   Soundcore A Lin Online Concert

8. in Industrial
   

   nabos Modernly reinterpreted Soban series

9. in Industrial
   

   Emergency Staircase

10. in Communication
    

    The Grand Footless Horse Festival BI

11. in Industrial
    

    Occhiali Da Sole Pin

12. in Communication
    

    365 days Taiwanese Foods Calendar

13. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

14. in Communication
    

    YUM

15. in Communication
    

    Best Authorized Dissemblers

16. in Industrial
    

    ACCOMPANY

17. in Communication
    

    Strawfree packaging series

18. in Communication
    

    POSCO Interactive 360

19. in Space
    

    Imaise house

20. in Communication
    

    ROUNZ

21. in Space
    

    White Mountain Club House

22. in Space
    

    WINE SOCIAL

23. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

24. in Space
    

    The U Club House

25. in Space
    

    LOVE EARTH SWITCH OFF

26. in Space
    

    SHOKUTEI SUSHI

27. in Space
    

    Traditional Korean style house Cafe Bidam

28. in Space
    

    LON CHUANG Elevator Exhibition Hall

29. in Space
    

    Breathing Space Sculpture

30. in Space
    

    STRINGS of CREATIVENESS

31. in Industrial
    

    ROTATA

32. in Industrial
    

    Warmth of projection

33. in Industrial
    

    DURI Bidet for Children and Adults

34. in Industrial
    

    S400 Manual Bidet

35. in Industrial
    

    Play together

36. in Industrial
    

    Soappy

37. in Industrial
    

    LTO Coffee Powder Jar

38. in Industrial
    

    SIDANDA Female Specialized Pillow

39. in Communication
    

    CleanMyMac X

40. in Communication
    

    Wan Cha

41. in Space
    

    Flow

42. in Communication
    

    Garden

43. in Industrial
    

    air form

44. in Industrial
    

    sticky Controller

45. in Industrial
    

    Sar Jane

46. in Industrial
    

    Follow

47. in Industrial
    

    Maakeun onjang Brand Identity Design

48. in Space
    

    Chasing Light

49. in Space
    

    DuoSTiX Hygiene Spray

50. in Industrial
    

    Artificial Joint Surgical Robot Doctor LCT

51. in Space
    

    Green Origin Ice Wine Pavilion

52. in Space
    

    Time River Experience Center

53. in Space
    

    Gracious Flow

54. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

55. in Communication
    

    NATIONAL PATTERN BOOK

56. in Industrial
    

    Cheol-SEW

57. in Industrial
    

    WAVES

58. in Industrial
    

    Blood Pressure Meter for kids

59. in Industrial
    

    Conceptual Design Of Straw Bander

60. in Space
    

    Cloud Walk Pavilion

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