Country | Korea |
---|---|
Year | 2019 |
Award | Winner |
Client | Hanson |
Affiliation | IDEA DO IT |
Designer | Yerok Ahn |
English | Hanson is a sofa brand that pursues the idea of Bauhaus in Germany. It makes modern style sofa by removing unnecessary decorations and containing practical forms. The clients wanted a brand identity that would bring intuitively recognition which can tell that hanson is a sofa brand. So the graphics are motif based on the back line of the sofa. To keep the brand identity, consistent visual identity is applied to various applications. |
Native | 핸슨은 독일 바우하우스 사상 추구하는 소파 브랜드입니다. 독일의 장인정신에서 시작된 핸슨소파는 불필요한 장식은 제거하고 실용적인 형태만 담은 모던한 스타일의 소파를 만듭니다. 이러한 브랜드 철학에 따라, 클라이언트는 소파 브랜드임을 직관적으로 인지할 수 있는 브랜드 아이덴티티를 원했습니다. 따라서 소파의 가장 큰 특징인 등라인을 모티브로 하여 그래픽을 개발하였습니다. 두 직선이 만나 이루는 곡선의 그래픽은 소파 등의 모양을 본따 만들어졌습니다. 브랜드 정체성을 유지하기위해 다양한 어플리케이션에 일관된 시각아이덴티티를 적용하였습니다. |
In Outside
Lan Ya Bai Yun
IOC for Midea Headquarter
Zhangzhou City Museum
Ding Ding HK Tramways Board Game
YUEXIANG LAKE JING MARKETING CENTER
Soundcore A Lin Online Concert
nabos Modernly reinterpreted Soban series
Emergency Staircase
The Grand Footless Horse Festival BI
Occhiali Da Sole Pin
365 days Taiwanese Foods Calendar
KOREA GOHEUNG YUZA WINE limited edition
YUM
Best Authorized Dissemblers
ACCOMPANY
Strawfree packaging series
POSCO Interactive 360
Imaise house
ROUNZ
White Mountain Club House
WINE SOCIAL
RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING
The U Club House
LOVE EARTH SWITCH OFF
SHOKUTEI SUSHI
Traditional Korean style house Cafe Bidam
LON CHUANG Elevator Exhibition Hall
Breathing Space Sculpture
STRINGS of CREATIVENESS
ROTATA
Warmth of projection
DURI Bidet for Children and Adults
S400 Manual Bidet
Play together
Soappy
LTO Coffee Powder Jar
SIDANDA Female Specialized Pillow
CleanMyMac X
Wan Cha
Flow
Garden
air form
sticky Controller
Sar Jane
Follow
Maakeun onjang Brand Identity Design
Chasing Light
DuoSTiX Hygiene Spray
Artificial Joint Surgical Robot Doctor LCT
Green Origin Ice Wine Pavilion
Time River Experience Center
Gracious Flow
NEW HOPE JINLIN Mansion Sales Center
NATIONAL PATTERN BOOK
Cheol-SEW
WAVES
Blood Pressure Meter for kids
Conceptual Design Of Straw Bander
Cloud Walk Pavilion
Designed by sketchbooks.co.kr / sketchbook5 board skin