Communication

GIANNA AND AUDREY

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Gianna and Audrey
Affiliation	one dash one
Designer	Woongjoo Na, Suejin Kim, Chaeyeon Han, Eunsol Oh, Inha Bang
English	Gianna&Audrey(G&A) is a lifestyle brand that responds to two young sisters, Gianna and Audrey. The brand creates various types of products, reacting to their physical and intellectual needs throughout their time of growth. Those needs will also represent the stories of many other girls and sisters. We focused on the value of relationship and harmony, a key to the healthy growth, to be the unique identity of G&A. The logo represents Gianna and Audrey playing and growing together, and loving each other. Gianna's 'Shining G' shows her bright and active personality. Audrey's 'Flying A' displays her cheerful and energetic characteristics.
Native	7살인 Gianna와 4살인 Audrey 자매. Gianna&Audrey는 두 자매를 둘러싸고 있는 환경에서 올바르게 적응하고 반응하며 대응하는 라이프스타일 브랜드로, 이들의 성장과정에서 필요한 다양한 제품들을 제안하고 만들어 나갑니다. 시간의 흐름에 따른 환경의 변화에는 두 자매의 신체적, 의식적 변화가 함께 동반되어 갑니다. ‘건강한 관계와 조화로움’은 아이들이 자라는데 가장 중요한 일 중 하나이며, 브랜드가 나타내는 고유한 정체성이기도 합니다. 지아나앤오드리는 같은 여자, 자매, 친구를 위해 만든 제품과 생각으로 세상과 만나게 됩니다. 두 자매가 서로 함께 놀고, 사랑하고, 성장하는 모습을 로고에 담아내었습니다. Gianna의 ‘Shining G’는 따스한 햇살같이 밝고 활발한 지아나의 모습을 나타내며, Audrey의 ‘Flying A’는 어디로 날아갈지 모르는 꼬마 로켓처럼 통통 튀는 엉뚱발랄한 매력을 가지고 있는 오드리의 모습을 담아 각자의 개성을 담은 그래픽으로 사용합니다.
Website	http://www.1-1company.com

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