Communication

SchoolFullOfDreams

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	School Full of Dreams
Affiliation	one dash one
Designer	one dash one company, one dash five DesignLab
English	School Full of Dream educates students with new media art. The school’s philosophy was focused on learning experiences, embracing and respecting diversity. To create consistent visual and verbal voice, we first developed a verbal identity ‘Imagine, Discover, Draw’ based on the school’s philosophy. New symbol mark visualizes the process of shaping form(dot-line-face) to represent students’ effort to create their own path for the future. Every visual communication element has the isometric grid as a base. This grid allows students and designers to play with the grid and graphics while maintaining the school’s main visual identity.
Native	꿈이룸학교는 뉴미디어예술을 통해 교육의 새로운 방향을 제시하는 대안학교로, 일방적인 주입식 교육을 벗어나 학생들의 경험과 과정에 초점을 두어 각자의 다양성을 존중하는 교육철학을 강조합니다. 다소 추상적인 뉴미디어예술 교육과정을 ‘상상하고, 사고하고, 표현하라‘는 슬로건을 통해 설명하고자 하였으며, 꿈이룸학교의 특징을 담아낸 브랜딩 작업을 진행하였습니다. 서로 다른 관점으로 자신만의 길을 찾아가면서 때로는 멈춰 서기도 하고 때로는 나아가 자신의 공간을 창조해가는 모습을, 아이소메트릭 그리드를 기반으로 ‘점에서 선으로, 선에서 면으로’ 평면과 입체를 넘나드는 형태를 통해 나타내고자 하였습니다. 아이소메트릭 그리드를 통해 메인 블랙컬러와 5가지의 다채로운 서브컬러가 사용하였으며, 이는 다양한 형태의 커뮤니케이션 요소로 확장되어 꿈이룸학교의 구성원들이 일관된 목소리로 소통할 수 있도록 합니다.
Website	www.1-1company.com

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