LEGACY BEYOND ASIA - Happy ending skincare cosmetics

Happy ending skincare cosmetics

Industrial

Area

Korea

Year

2025

Award

WINNER

Affiliation

Kyungsung university

Designer

in je lee, seung hyeon kim

English

In today’s society, many focus on good skincare products and cosmetic procedures, often overlooking long-term health. Phrases like "lack of sleep is toxic for the skin" and "beauty sleep" emphasize the crucial role of sleep in true beauty. The cosmetic container is designed to reflect the process of feeling tired and drifting into sleep, symbolizing the sequence of use. In line with the "Happy Ending" concept, the package box features an "Ending Credits" theme, honoring the ingredients as hidden contributors. The pulp material packaging provides a soft, cozy feel and a comforting unboxing experience, like pulling back a blanket.

Native

오늘날 사회에서 많은 사람들이 좋은 스킨케어 제품과 미용 시술에 집중하며, 장기적인 건강을 간과하는 경우가 많습니다. '수면 부족은 피부에 독'이나 '미인은 잠꾸러기'와 같은 말들이 수면이 진정한 아름다움에 중요한 역할을 한다는 사실을 강조합니다. 화장품 용기는 피곤함을 느끼고 점점 늘어지면서 잠에 드는 모습을 형상화하여 사용 순서를 나타냅니다. '해피엔딩' 콘셉트에 맞춰, 패키지 박스는 '엔딩 크레딧' 테마로 성분을 숨은 기여자로 기립니다. 그리고 펄프 소재로 제작된 포장은 부드럽고 포근한 느낌을 주며, 이불을 벗겨내듯 편안한 개봉 경험을 제공합니다.

Website

www.behance.net/gallery/204531599/Happy-ending-skincare-cosmetics

Judging Comments

This project has been highly praised for its unique narrative-driven design, seamlessly integrating sleep and beauty rituals. The "Happy Ending" concept creatively transforms skincare into an emotional experience, with the Ending Credits theme paying tribute to the ingredients. The soft pulp packaging enhances the tactile comfort, reinforcing a soothing, bedtime-like unboxing experience. This design successfully elevates product storytelling, making it both aesthetic and meaningful.

Positive Comments