LEGACY BEYOND ASIA - O2H TEA Brand Identity

O2H TEA Brand Identity

Communication

Area

Australia

Year

2025

Award

WINNER

Client

O2H TEA Co., Ltd.

Affiliation

Fairfoul Co., Ltd.

Designer

Kip Liu, Tinghao Hu, Mengyun Yang

https://www.youtube.com/watch?v=WkQGcYJVaBQ

English

O2H TEA is an emerging tea brand in Australia that sees tea as a language that can bridge cultures, and is committed to reintroduce Eastern tea experience to the world. The logo of the brand is formed by O, 2, and H, symbolizing portal, cycle and exchange. The symbol further inspired the brand's display typeface, O2H Tisans Display, and the brand’s graphic device. The front structure of the tea packaging is a direct recreation of the symbol, both strengthening the brand impression and displaying the product information card inside of the box.

Native

O2H TEA 是澳大利亚新兴的茶文化品牌，将茶视为连接人与文化的通用语言，并致力于将亚洲多地的特色、优质茶品引入澳洲乃至全世界。O2H TEA 的图形标志由 O、2、H 三个字符组成，象征通道、循环、交流等符号内涵。基于标志造型，团队延伸设计了品牌专属的装饰字体 Tisans Display 以及辅助图形系统。Tisans Display 在茶叶产品名和标题字等场景应用，不但与标志呼应，其张扬又自然、优雅的字形结构也强化了品牌的视觉表现力。标志、字体、图形共同构成统一的视觉语言体系。在茶叶单品包装上，盒体正面的开盖结构直接取自品牌的图形标志和辅助图形。强化品牌标志的印象的同时，通过中间的圆孔展示盒内茶卡的产品信息。整套视觉系统不但能够应对多元多变的推广内容需求，亦直接与包装等物料造型高度结合。

Website

www.fairfoul.design

Judging Comments

O2H TEA has been highly regarded for its thoughtful brand identity, seamlessly blending cultural storytelling with modern design. The logo, inspired by the concepts of a portal, cycle, and exchange, effectively represents the brand’s mission to bridge Eastern and Western tea traditions. The custom display typeface and packaging design reinforce brand recognition while enhancing functionality. The packaging’s symbolic structure not only strengthens visual identity but also provides an intuitive way to present product details, making it both aesthetically compelling and practical.

Positive Comments