Communication

Shinhan Bank MONEYVERSE fintech brand design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	the bread and butter brand consulting LLC
Designer	Sooyoung Cho, Seokyoung Kim
English	On December 1st, the bread and butter launched the development of Shinhan Bank’s, Korea’s no.1 bank, newest MyData service brand, moneyverse. Along with naming development, the bread and butter lead the brand design. The moneyverse Korean logotype is based on a coin-shaped circular grid as coins are the foundation of assets. The color was intended to portray the modern and trendy asset management lifestyle of the MZ generation using royal violet and neon green. The ‘V’ symbol visually represents the rise in stock value and a happy emoticon. This symbol used the English alphabet V and was rotated 180 degrees to symbolize a door to moneyverse,
Native	더브레드앤버터가 개발한 국내 1위 신한은행의 마이데이터 서비스 브랜드 ‘머니버스(moneyverse)’가 12월 1일 런칭되었다. 머니버스를 통해 고객에게 돈을 아끼고, 모으고, 불리는 서비스를 제공하는 게 핵심이며, 머니버스 네이밍은 money(자산) + universe(세계)를 합성한 신조어이다. 더브레드앤버터는 네이밍 개발과 더불어, 브랜드 디자인을 전체 총괄 진행했다. Asset의 기본이 되는 coin(돈)형태의 원형 그리드를 기반으로 만들어진 머니버스 국문로고타입은 각 글자의 흐르는듯한 곡선 엣지를 통해 MZ세대의 즐거운 자산증식과 자산관리 경험을 직관적으로 표현했다. 컬러는 royal violet과 mint green의 POP COLOR를 사용하여 MZ세대들의 트렌디한 자산관리 라이프스타일을 전달하고자 했으며, 민트그린의 [ㅅ]심볼은 주식의 상승곡선, 머니버스로 들어가는 문, 즐거운 표정의 이모티콘 등을 표현하는 visual language이다. 영문로고에서는 이 [ㅅ]심볼을 180도 회전해서 영문[V]로 적용했다.
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