Industrial

SANHOJIP

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	SANHOJIP
Affiliation	BREEZE PARTNERS
Designer	Hwayeol Mun
English	Sanhojip is located, is a village that is famous for its fresh, delicious Conger Eel Sashimi. The village is full of restaurants that serve Conger Eel dishes and has also been designated as a ‘Conger Eel Village’ by the City of Busan. After surviving for more than four decades, Sanhojip has been renewal into a brand that provides a more professional and unique gourmet experience by establishing a quality service system based on its know-how to differentiate itself from its competitors. The symbol is inspired by the shape of a coral and conger eel, which intuitively represents its naming(‘Sanho’ means ‘coral’ in Korean) and Conger Eel.
Native	“산호집"은 붕장어회(아나고회)를 전문으로 하는 외식 브랜드입니다. 산호집이 위치한 부산의 작은 어촌마을인 칠암은 붕장어회(아나고회)가 특화되어 있으며, 붕장어마을로 지정되었을 정도로 동네 전체가 붕장어회를 주메뉴로 판매하는 횟집이 즐비한 곳입니다. 이를 맛보기 위한 방문객이 끊이질 않다 보니 대부분의 횟집들은 별다른 차별점 없이 동일한 메뉴와 구성으로 판매 위주의 서비스를 제공하는데 그치고 있는 실정입니다. 이러한 배경 속에 산호집은 45년이라는 긴 세월 동안 업을 이어오며 쌓은 노하우와 인지도를 바탕으로 집객 차별성을 두기 위해 체계적인 운영 시스템을 구축하여 더욱 전문적이고 특화된 미식 경험을 제공하는 외식브랜드로 리뉴얼을 진행하게 되었습니다. 심볼은 네이밍과 메인메뉴(식재료)를 직관적으로 나타내는 산호와 붕장어를 모티브 하였으며, 로고타입은 정갈한 느낌이 전달될 수 있도록 디자인 되었습니다.
Website	www.breezepartners.co.kr
Positive Comments

1. in Industrial
   

   A5

2. in Space
   

   SM Residence

3. in Space
   

   Ship79

4. in Space
   

   HONG AN LI YUAN SALES CENTER

5. in Space
   

   Pura Vida

6. in Industrial
   

   LAON PEOPLE 3D dental Scanner True Scan

7. in Space
   

   Space Trio For The Elderly

8. in Industrial
   

   PRO SPR Cell Analysis Equipment

9. in Space
   

   BT Space

10. in Communication
    

    Customized Meeting Assistant

11. in Communication
    

    Enterprise Knowledge Management System Design

12. in Space
    

    Every Thai

13. in Space
    

    ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

14. in Space
    

    Ruler of the Castle

15. in Industrial
    

    SANHOJIP

16. in Space
    

    atl atl

17. in Space
    

    FFB Bar

18. in Space
    

    Sho

19. in Space
    

    The Beginning of Culture

20. in Space
    

    Turn and Look

21. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

22. in Space
    

    ARC X ART

23. in Space
    

    COUCOU Rebranding

24. in Space
    

    The Lavishness

25. in Space
    

    Realm of Eastern Literati

26. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

27. in Space
    

    Aureole Sky Castle

28. in Communication
    

    Friends Visual Branding

29. in Communication
    

    Pure Series Packaging

30. in Space
    

    Yango Jiaxing Sales Center

31. in Space
    

    Transformation of Dongmen Wharf Chengdu

32. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

33. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

34. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

35. in Communication
    

    Jasmin Coffee Brand Identity

36. in Communication
    

    東北 6 県レトルトカレー

37. in Space
    

    Erran

38. in Space
    

    Original Chicken

39. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

40. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

41. in Space
    

    The Traders Club

42. in Space
    

    GENTLE AS A MIRROR TIME CREATION

43. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

44. in Communication
    

    Tea packaging of DaRu series

45. in Space
    

    Climate adapted City Color Design Method

46. in Communication
    

    Museum Of Form

47. in Space
    

    Hang Seng New Generation banking

48. in Space
    

    Return of spirit

49. in Industrial
    

    KLAR Air Purifier

50. in Communication
    

    PUPPICK

51. in Communication
    

    Challenge

52. in Industrial
    

    Between Heart

Designed by sketchbooks.co.kr / sketchbook5 board skin