Communication

BLACK MOTIV

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Hyundai Card
Affiliation	IDEA DO IT
Designer	YEROK AHN, YEONGKEUN JEON, JUYOUN KWON, NAYOUNG KIM, HEASOO SHIN
English	The Black Motiv is a cooperative café that helps HyundaiCard’s retirees start their own business. The name Black Motiv means ‘Coffee(black) becomes impetus to them and inspires their life’. Therefore, each alphabet from the name of the brand are regarded as the elements of inspiration and placed them in geometric design. Each letter is designed to extend to a variety of patterns to inspire people.
Native	블랙모티브는 현대카드의 퇴직자들이 퇴직 후 창업을 할 수 있도록 돕는 협동조합형 카페입니다. 블랙모티브라는 이름에는 ‘커피(black)가 원동력이 되어 삶에 영감을 준다’라는 의미가 담겨있습니다. 따라서 우리는 'BLACK MOTIV'라는 브랜드 네임의 각 알파벳을 영감의 요소로 간주하고 도형화하여 배치하였습니다. 도형화된 각 글자들은 다양한 패턴으로 확장되어 사람들에게 영감을 전달하는 요소가 됩니다. 영감의 그래픽 도형들은 커피컵, 원두패키지, 시각홍보물, 인테리어등 각 어플리케이션과 공간에 자연스럽게 녹아들어 블랙모티브만의 정체성을 부여합니다.

1. in Space
   

   MATSUMOTO COFFEE

2. in Industrial
   

   COAT+

3. in Industrial
   

   PILL PRESSER

4. in Space
   

   STATION NEO

5. in Industrial
   

   RE AIR

6. in Space
   

   AEICHI

7. in Space
   

   HOUSE IN MATSUSHIMA

8. in Industrial
   

   DROP OFF

9. in Industrial
   

   MPOW SAFETY EARMUFFS

10. in Space
    

    HONGXIN OFFICE

11. in Space
    

    39 Conduit Road

12. in Space
    

    COP THE PIEDMONT

13. in Industrial
    

    ELECTRIC MOTORCYCLE

14. in Space
    

    LA CASA DE CATHY

15. in Industrial
    

    HOUGYOKU

16. in Industrial
    

    NO HASSLE PACKAGING

17. in Communication
    

    XICANG MARKET

18. in Space
    

    H BLUE PLAYGROUND

19. in Space
    

    PERSONALIZED ABODE

20. in Industrial
    

    VIVIX S 1417N

21. in Industrial
    

    PARKING CONTROL PRODUCT

22. in Industrial
    

    LEAF

23. in Industrial
    

    HYANG

24. in Space
    

    RESTROOM IN MOUNTAIN

25. in Industrial
    

    45

26. in Space
    

    GREENLIGHT OF FOREST

27. in Industrial
    

    ACCOMPANYING GROWTH

28. in Communication
    

    UNREAD BOOKMARK

29. in Space
    

    ODAWARA NO ORIGAMI

30. in Industrial
    

    GREEN PLANTING FENCE

31. in Industrial
    

    TRISECTION

32. in Industrial
    

    FLOATING LIFE HAMMER

33. in Industrial
    

    RAY DRAW

34. in Space
    

    WINDOWS SE

35. in Industrial
    

    ACCURATE FIRE

36. in Industrial
    

    SHEL

37. in Industrial
    

    OMNIPOTENT TAPE

38. in Communication
    

    FAB LAB REBRANDING

39. in Space
    

    DUAL CONCEPTS

40. in Industrial
    

    JET BLUE

41. in Industrial
    

    LIGHT TUNNEL

42. in Space
    

    WHITE SOUL

43. in Space
    

    RADIUS

44. in Industrial
    

    GENIE HAND SHOWER

45. in Space
    

    THE KING STORY

46. in Industrial
    

    ANDONG SOJU PACKAGE

47. in Industrial
    

    STOOS

48. in Industrial
    

    BOTTLE FAN

49. in Communication
    

    SAME FRIENDS

50. in Industrial
    

    RACER

51. in Space
    

    ASAN SIGNAGE PROJECT

52. in Space
    

    SHOES OVEN

53. in Communication
    

    THE ORM

54. in Industrial
    

    F-72A

55. in Communication
    

    BLACK MOTIV

56. in Industrial
    

    LIGHTBODY01

57. in Industrial
    

    BRANCH DRYER

58. in Industrial
    

    VEARK CK01

59. in Industrial
    

    OAVE MICROWAVE

60. in Industrial
    

    TOILY

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