WINNER

MONEY HEIST KOREA NETFLIX

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	SMD
Designer	HunJongJang, JongHwanWoo, MInHyeokJang, JeongEunNoh, YounJungkim
English	In June 2022, a gang of robbers wearing a hahoetal mask aroused the curiosity of citizens who appeared in Seoul and other parts of the country. It uses subway floors, manhole wrapping, and various ambient to expose the identity of paper houses to citizens in many ways.
Native	지하철 바닥 래핑, 맨홀 래핑, 각종 앰비언트를 이용해 다방면으로 시민들에게 종이의 집의 아이덴티티를 노출시킨다. 기존 원작과 다른 한국만의 전통 하회탈 가면을 제시하여, 차별화되고 한국화된 종이의 집 런칭 캠페인을 진행한다.

1. in GRAND PRIZE
   

   SMILE IS GOOD Visual Branding

2. in GRAND PRIZE
   

   DFX Brand Identity

3. in GRAND PRIZE
   

   Applied Typography30

4. in GRAND PRIZE
   

   WHY NOT Collection

5. in GRAND PRIZE
   

   Care Together Happy Together Visual branding

6. in GRAND PRIZE
   

   Korea Post Brand Identity Rebrand

7. in GRAND PRIZE
   

   Yangrim

8. in GRAND PRIZE
   

   Green-e step

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