WINNER

The Iron Ball Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Hyejung Oh, Miri Kim, Yerin Kim, Singyu Kim, Jaein Kim
English	We apply the Korean Flag color to the Iron ball color system, and combining cartoon elements to express the speed and dynamics of a sports program. It means we conveys the patriotism of the members of the Korean national team to the viewers, and also lead the viewers to accept and support the members of the Korean national team.
Native	태극기 컬러를 컬러 시스템에 적용하고 스포츠 프로그램의 속도감과 역동성을 표현하기 위해 만화적 요소를 결합하여 프로그램의 목표와 비주얼 브랜딩의 목표를 일치시켰습니다. 이는 부대원들이 대한민국 국가대표로써 가지는 애국심을 시청자들에게 전달할 뿐만 아니라 시청자들이 부대원들을 국가대표로 받아들이고 응원할 수 있도록 유도합니다.
Website	www.channela-bnc.com

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