Extra Form
Country China
Year 2021
Award GOLD WINNER
Affiliation Shanghai Zhouju International trade Co., Ltd.
Designer Wei Peng
English The design adopts the technique of three-dimensional relief, presenting the white and clean gypsum texture. Far view feeling is "pure and nothingness", close view feeling is "white jade flawless". Such visual aesthetics not only can catch consumers eyes in the first time, but also triggers consumers to return to simplicity, and simple life thinking. You can meditatively perceive the calm ideology, though the label and back label of the embossing process, you can totally feel philosophy of elegance and tranquillity. In order to highlight the uniqueness of this product, we use white wax seals and limited numbers to give each product significance of being collection in to a wine cabinet. The design is extremely restrained from top to bottom, making the bottle look like a white sculpture outside the French church wall, giving the finished wine bottle the meaning of a collector. With this , we have completed our works and express our highly respect and piety to devout friar painter Angelico.
Native 图案采用立体浮雕工艺,呈现出白净的石膏肌理。远观感受是“纯净虚无”,近看是“白玉无瑕”。这样的视觉美学,不仅让消费者在第一时间产生兴趣,还能触发消费者返璞归真、简单生活的思考。你可以静心感知不浮躁的意识形态,这包括正标和击凹工艺的背贴,使优雅与宁静的哲学入纸三分。 为了更加彰显这款产品的独特,我们采用白色蜡封与限量编号,让每一款产品有了收藏入酒柜的意义。设计从上至下极其克制,让瓶器看上去像是法国教堂墙外的一尊白色雕塑,让饮用完的酒瓶有了留存收藏的意义。至此,我们用虔诚、尊重的态度,完成了对虔诚的修士画家安杰利科的致敬。 观摩中国市场正在销售的葡萄酒产品,掺杂着品牌输入的视觉感觉,并无一款真正意义上以葡萄酒文化符号为载体的包装。而现今葡萄酒包装文化正渐渐走向衰退,年轻人对其的葡萄酒的发展历程成为一个社会问题。我也在思考,如何通过一款年轻人喜爱的包装产品,将葡萄酒背后的起源、灌溉等的文化符号与其结合。通过对博物馆的参观,我逐渐感知到“禅意”与“无人之境”的文化静寂感,是多么地令人神往。让这款产品变得简单与纯粹,去除生产工艺的繁复,达到极其克制的设计境界。至此,我们用虔诚、尊重的态度,完成了对虔诚的修士画家安杰利科的致敬。
Website www.behance.net/Jimous
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