WINNER

MONEY HEIST KOREA NETFLIX

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	SMD
Designer	HunJongJang, JongHwanWoo, MInHyeokJang, JeongEunNoh, YounJungkim
English	In June 2022, a gang of robbers wearing a hahoetal mask aroused the curiosity of citizens who appeared in Seoul and other parts of the country. It uses subway floors, manhole wrapping, and various ambient to expose the identity of paper houses to citizens in many ways.
Native	지하철 바닥 래핑, 맨홀 래핑, 각종 앰비언트를 이용해 다방면으로 시민들에게 종이의 집의 아이덴티티를 노출시킨다. 기존 원작과 다른 한국만의 전통 하회탈 가면을 제시하여, 차별화되고 한국화된 종이의 집 런칭 캠페인을 진행한다.

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   Kan Matsubara and NiCHIGEI100th

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   90MM poster

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   The Iron Ball Visual Branding

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   Xun Mi Honey Packaging Design

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   MIL

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   ZERO LAND

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   foss

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   MONEY HEIST KOREA NETFLIX

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   Functional system for wound care

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    8Nests Bird's Nest

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    SEOUL CITY BICYCLE

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    KOREA GOHEUNG YUZA WINE limited edition

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    DAEJEON ECO-EDUCATION COOPERATIVE Branding

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    COCO SENSE

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    Dong-A is 100 Visual Branding

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    398 TRIO Lounge

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    Hugrug

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    RNMS

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    POLO CAFE

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    24 Solar Terms

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