Communication

Everyday Holiday

Extra Form
Country Korea
Year 2024
Award WINNER
Affiliation Sejong University
Designer KiSub Moon, YongWoo Kim
English This project <Everyday Holiday> is a exhibition on the theme of the scene of mankind completely liberated from labor due to the development of technology. The artists who participate in the exhibition work on machines, robots, and technology and talk about human feelings from various perspectives by visualizing the human working environment in the future. The identity visual consists of a calendar with all days of the week marked in red, a red clock needle, and a digital flag that paradoxically symbolizes the liberation of mankind. The identity of the moving clock needle is transformed in various ways to express the time of future mankind.
Native 전시 <매일 휴일>은 과학 기술의 발달로 노동에서 완전히 해방된 인류의 풍경을 주제로 한 기획 전시이다. 과학기술의 발달은 기계적인 것과 인간적인 것 사이의 구분을 모호하게 만들고, 인간적인 것들은 기계에 의해 점점 대체되어 간다. 전시 참여 작가는 기계, 로봇, 기술에 대한 작품으로 미래 인간 노동 환경을 가시화하여 인류의 희망과 공포를 다양한 관점에서 이야기한다. 전시의 아이덴티티 비주얼은 모든 요일이 빨간색으로 표시되어있는 달력과 빨간 시곗바늘 그리고 인류의 해방을 역설적으로 상징하는 디지털 깃발로 구성되어 있다. 움직이는 시곗바늘 아이덴티티는 디자인 어플리케이션에 다양하게 변주되어 미래 인류의 시간을 표현한다.
Positive Comments
Judging Comments The "Everyday Holiday" exhibition has garnered praise for its creative visual identity, symbolizing humanity's liberation from labor with a calendar marked in red and a moving clock hand. This representation, alongside the thematic works on technology's impact on the future workplace, has been recognized for its innovative approach to exploring human emotions in a technologically advanced society.
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