Communication

The Iron Squad Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Channel A
Affiliation	CHANNEL A BNC
Designer	Gyul Han, Yumi Park, Miri Kim, Singyu Kim, Sumin Kim
English	The Iron Squad, broadcast on Channel A (a comprehensive programming channel in the Republic of Korea), is a military survival program in which members from the elite special forces fight for honor on behalf of each unit. This project aims to increase the value and scalability of content by setting up its unique visual identity. Visual branding for The Iron Squad was derived from a logo that expresses the strong image of solid steel material and the shape of a shield that symbolizes the military. The shield symbolizes four members that cooperate to make a squad and the four main qualities of a soldier.
Native	대한민국 종합편성채널 채널A에서 방송하는 강철부대는 최정예 특수부대 출신 대원들이 각 부대를 대표하여 명예를 걸고 대결하는 밀리터리 서바이벌 프로그램입니다. 본 프로젝트는 강철부대만의 독특한 비주얼 브랜딩을 설정하여 콘텐츠의 가치와 확장성의 제고를 목적으로 합니다. 강철부대의 비주얼 브랜딩은 군을 상징하는 방패 형상 심벌과 강인한 이미지를 상징하는 강철 재질 로고타이프에서 파생됩니다. 방패 심벌은 네 개의 분절된 조각으로 이루어져 있으며, 이는 4명의 대원이 협력하여 하나의 부대를 형성하고, 군인으로서 지녀야 할 네 가지 핵심 가치가 하나로 결합하여 완전무결한 방패를 이룬다는 것을 의미합니다.
Website	www.channela-bnc.com
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

Designed by sketchbooks.co.kr / sketchbook5 board skin