Communication

Zero Zero Recycle Brand Design

Extra Form

Country	CHINESE TAIPEI
Year	2018
Award	Winner
Client	Da Fon Environmental Technology
Affiliation	PROCESS GROUP
Designer	Xinhong Yeh (CD), Julie Chiang (D), Estela Lin & Lynn Chen (MG)
English	While Taiwan, with a 55% recycling rate, is already one of the world’s champions of recycling, people still seem to think of performing the actual task of sorting their rubbish as, well, a chore. To achieve its aim, the EPA selected a digital platform in light of the rising trend of the Internet of Things. With its ambitious goal of changing recycling’s reputation of being a boring chore, the brand needed to communicate convenience, friendliness and to evoke interest. In order to strengthen the brand’s character, we founded our design on the four traits “interesting”, “flexible”, “comprehensive” and “friendly”.
Native	雖然台灣資源回收的比率已經達到總人口的55%，也是世界回收再利用國家之一，實際上但人們認為垃圾分類備是一件很麻煩的事情。為了達到環保署在物聯網上對於回收到成率的目標。我們嚐試改變回收對於人們枯燥乏味的觀感，為了品牌溝通的方便，打造趣味性的品牌形象。為了增強品牌的個性，我們在「趣味」、「靈活」、「全面」、「友善」四個特點上創立我們的設計。以鮮明的兩種綠色作為品牌識別色，並以微笑的曲線呈現其標誌的型態，象徵對環境和人類友好的品牌性格。 另外，為了增加品牌的活潑個性和使用上的樂趣，更以多元，彈性和循環作為設計原則，延伸出一系列具有一致性的設計應用元素。
Website	http://process-group.com/zh-tw/

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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