Communication

The Iron Squad Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Channel A
Affiliation	CHANNEL A BNC
Designer	Gyul Han, Yumi Park, Miri Kim, Singyu Kim, Sumin Kim
English	The Iron Squad, broadcast on Channel A (a comprehensive programming channel in the Republic of Korea), is a military survival program in which members from the elite special forces fight for honor on behalf of each unit. This project aims to increase the value and scalability of content by setting up its unique visual identity. Visual branding for The Iron Squad was derived from a logo that expresses the strong image of solid steel material and the shape of a shield that symbolizes the military. The shield symbolizes four members that cooperate to make a squad and the four main qualities of a soldier.
Native	대한민국 종합편성채널 채널A에서 방송하는 강철부대는 최정예 특수부대 출신 대원들이 각 부대를 대표하여 명예를 걸고 대결하는 밀리터리 서바이벌 프로그램입니다. 본 프로젝트는 강철부대만의 독특한 비주얼 브랜딩을 설정하여 콘텐츠의 가치와 확장성의 제고를 목적으로 합니다. 강철부대의 비주얼 브랜딩은 군을 상징하는 방패 형상 심벌과 강인한 이미지를 상징하는 강철 재질 로고타이프에서 파생됩니다. 방패 심벌은 네 개의 분절된 조각으로 이루어져 있으며, 이는 4명의 대원이 협력하여 하나의 부대를 형성하고, 군인으로서 지녀야 할 네 가지 핵심 가치가 하나로 결합하여 완전무결한 방패를 이룬다는 것을 의미합니다.
Website	www.channela-bnc.com
Positive Comments

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

3. in Industrial
   

   MINIX The Flender Food Waste Disposer

4. in Industrial
   

   SLICK MAT CUSHION

5. in Industrial
   

   TOMARIGI

6. in Industrial
   

   THE LINE

7. in Industrial
   

   DURI donut portable baby potty

8. in Industrial
   

   S7

9. in Industrial
   

   JEISYS MEDICAL DENSITY

10. in Industrial
    

    DURI Portable Urinal

11. in Industrial
    

    PRO Feeding Series

12. in Industrial
    

    Candle Go

13. in Industrial
    

    GITD

14. in Industrial
    

    Birdhouse Toothpick Box

15. in Industrial
    

    Aircraft deicing equipment

16. in Industrial
    

    REall

17. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

18. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

19. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

20. in Industrial
    

    GROHE Pure RO System

21. in Industrial
    

    RainClick Combing Hand Shower

22. in Industrial
    

    kyu cloth

23. in Industrial
    

    MESH PAN

24. in Industrial
    

    SYNOPEX CRRT Hemodialysis Medical System

25. in Industrial
    

    LOOP

26. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

27. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

28. in Industrial
    

    Enbio S Steam Autoclave

29. in Industrial
    

    JEISYS MEDICAL DLiv

30. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

31. in Industrial
    

    Min FX

32. in Industrial
    

    Card cloud computer EC BA02

33. in Industrial
    

    Smart video device P2V

34. in Industrial
    

    kyu daypack

35. in Industrial
    

    CA002 series

36. in Industrial
    

    UP DOWN GRILL

37. in Industrial
    

    Durable Soundproof Timber Door

38. in Industrial
    

    PIEZO Physical Complex Therapy Device System

39. in Industrial
    

    Assemble Leg Orthosis

40. in Industrial
    

    Dewy

41. in Industrial
    

    TAPERED STOOL

42. in Industrial
    

    Q Switch Nd YAG

Designed by sketchbooks.co.kr / sketchbook5 board skin