Communication

SPOON RADIO BRAND IDENTITY DESIGN

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	named
Designer	Youngno Yoon
English	Spoon Radio, one of the most well-known real-time audio broadcasting platforms in Korea, is a service used by about 3 million people every month in 20 countries. While we had a clear business goal, the customer recognition of Spoon and the reason to use it were unclear. To prevent the interference of brand image caused by sending multiple marketing messages in different regions and countries, Spoon required a unique integrated brand identity. As such, after selecting "Alive" as the brand essence that can deliver a clear and consistent awareness for Spoon's global success, we carried out a brand renewal to prepare a new value system.
Native	대한민국 대표 실시간 오디오 방송 플랫폼 스푼라디오는 20개 국가에서 매 월 약 300만 명이 이용하는 서비스 입니다. 기존의 스푼라디오는 비즈니스적 목표는 명확하나 고객 인식상 'Spoon'에 대한 정의와 'Spoon'을 사용해야만 하는 이유는 명확하지 않습니다. 지역(국가)별, 시기별로 다양하게 발생할 마케팅 메시지로 인한 브랜드 이미지 간섭을 막기 위해 Spoon만의 명확한 통합 브랜드 아이덴티티가 필요한 상황이었습니다. 따라서 Spoon의 글로벌 성공을 위한 명확하고 일관된 인식을 전달할 수 있는 브랜드 에센스 'Alive'를 선정 후 이에 맞는 새로운 가치 체계를 마련하는 브랜드 리뉴얼 작업을 단행하였습니다.
Positive Comments

1. in Communication
   

   Exile

2. in Communication
   

   MPU Drama Club and Drama Night Visual Design

3. in Communication
   

   Everyday Holiday

4. in Communication
   

   SNAKE PARADOX OF NUCLEAR POWER

5. in Communication
   

   Folding Hangeul

6. in Communication
   

   Arttab

7. in Communication
   

   Xitst

8. in Communication
   

   Origami Letter

9. in Communication
   

   invitros

10. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

11. in Communication
    

    CMCC Smart student ID

12. in Communication
    

    Emotion Cloud

13. in Communication
    

    Neuraderm brand design

14. in Communication
    

    TEAZEN Kombucha

15. in Communication
    

    Condoms with a sex board game

16. in Communication
    

    The Pola and the Lightning Dinosaur Series

17. in Communication
    

    Chansol Korean Medicine Brand Identity Design

18. in Communication
    

    Hokuriku Kawara Branding

19. in Communication
    

    Metaverse NFT Project Hon

20. in Communication
    

    2nd Taiwan Film Festival in Toronto

21. in Communication
    

    Babeldream cafe brand identity renewal design

22. in Communication
    

    Asan Korea First Hot Spring City

23. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

24. in Communication
    

    Power Energy Systems Visualization Platform

25. in Communication
    

    Uterus examiner

26. in Communication
    

    Manmool

27. in Communication
    

    Ofmom Formulamate

28. in Communication
    

    IOC of Tongji Hospital

29. in Communication
    

    ANBD Tokyo Exhibition 2023

30. in Communication
    

    hashi

31. in Communication
    

    RADEN

32. in Communication
    

    Genetic Linkage

33. in Communication
    

    The Beauty of Taiwan Nature Tableware Set

34. in Communication
    

    TailsPark

Designed by sketchbooks.co.kr / sketchbook5 board skin