Communication

Sauce Expert

Extra Form
Country Chinese Taipei
Year 2023
Award WINNER
Client Sauce Co., Ltd.
Affiliation IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer HUNG JUI CHUN AND LIN CHUN CHANG
English Sauce expert has a box design that mimics a yeast producing plate, which depicts the fermentation craftsmanship SauceCo takes pride in. The precious fermenting skill is framed and made into the box for our Organic Soy Sauce Gift Set. Stories of soy sauce making from its origin in the soil to the dining tables are told. Bottles are wrapped in paper to accent soy sauce’s high value and to create distinction. By giving a new-generation cultural style to conventional skills, traditional seasoning is turned into exquisite gifts for all occasions, creating marketing innovation.
Native 味榮在豐原耕耘七十餘年,以「關懷人文」、「友善土地」、「美味食物」為三大理念不斷以在地好食材研製在地美味醬料。昔日純樸農業社會的簡單年代,至今繁忙得現代社會,總是能為家人帶來餐桌上簡單美味、幸福的醬菜料理。而味榮承襲日據時期創始人的職人精神,在釀造醬油時採用在地圳水與米製成米麴,並藉由老師傅的古法工藝研製,透過手工製麴陶缸日曝熟成180天,發揮國產黑豆天然食材與本家釀造的自然香味與甘醇風味,成就美味無負擔的無添加黑豆醬油。 因此,我們將職人、天然、手作之意象推出「醬職人黑豆蔭油系列禮盒」。禮盒主視覺以樸實的版畫風格,將蔭油製程視覺化,呈現釀造古法的手感與文化。再以麴盤作為禮盒盒型開發基礎,闡述味榮引以為傲的釀造工藝。並將這份珍貴的釀造工藝裱框為畫,訴說蔭油從土地到餐桌的故事。瓶身則採用紙張包裹,襯托蔭油的高價值、創造差異性,更以禮盒外觀視覺作呼應。藉由該禮盒上的插畫將傳統工藝轉化為新世代的文創風格,更透過設計讓傳統、家常的調味料成為年節餽贈的精緻伴手禮,以造行銷新話題。
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. Exile

  2. MPU Drama Club and Drama Night Visual Design

  3. Everyday Holiday

  4. SNAKE PARADOX OF NUCLEAR POWER

  5. Folding Hangeul

  6. Arttab

  7. Xitst

  8. Origami Letter

  9. invitros

  10. OKOSIX Biodegradable Face Mask Package Design

  11. CMCC Smart student ID

  12. Emotion Cloud

  13. Neuraderm brand design

  14. TEAZEN Kombucha

  15. Condoms with a sex board game

  16. The Pola and the Lightning Dinosaur Series

  17. Chansol Korean Medicine Brand Identity Design

  18. Hokuriku Kawara Branding

  19. Metaverse NFT Project Hon

  20. 2nd Taiwan Film Festival in Toronto

  21. Babeldream cafe brand identity renewal design

  22. Asan Korea First Hot Spring City

  23. Bamboo Shadow and Breeze Bamboo Brewing

  24. Power Energy Systems Visualization Platform

  25. Uterus examiner

  26. Manmool

  27. Ofmom Formulamate

  28. IOC of Tongji Hospital

  29. ANBD Tokyo Exhibition 2023

  30. hashi

  31. RADEN

  32. Genetic Linkage

  33. The Beauty of Taiwan Nature Tableware Set

  34. TailsPark

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5